Brandwave

GE Profile vs Haier:Which is more popular?

In September 2026, Haier had more branded searches than GE Profile among dishwasher brands worldwide. Haier had about 368,000 branded searches, while GE Profile had 22,200. Haier made up 16.8% of all dishwasher brand searches we track, and GE Profile accounted for 1%. When we asked ChatGPT and Google AI Overviews about dishwasher brands, GE Profile appeared in three of the five answers and Haier in none.

Among dishwasher brands worldwide in September 2026

Who do people search for more?

Haier, about 17 searches for every 1 for GE Profile

Haier 368K searchesGE Profile 22.2K searches

Who does AI mention more?

GE Profile, mentioned in 3 of 5 answers, Haier in 0

GE Profile in 3 of 5Haier in 0 of 5

Who does AI recommend more?

GE Profile, the only one of the two named

GE Profile first in 3Haier never named

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Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GE Profile was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Haier did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. KitchenAid3rd
  4. LG4th
  5. GE Profile5th
  6. Samsung6th
  7. Haier–
  8. Fisher & Paykel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Profile3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is GE Profile or Haier more popular in search?

This chart shows how often people search Google for GE Profile and Haier by name. Each line represents a brand's share of searches for all eight dishwasher brands we track, month by month, from English-language searches worldwide.

GE Profile and Haier among dishwasher brands worldwide, by month

Share of searches by month for Haier, GE Profile. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidLGHaierBoschSamsungMieleFisher & PaykelGE Profile
Oct 202545.6%16.7%15.9%10.7%5.3%3.9%1.2%0.78%
Nov 202556%11.1%12.6%8.5%5.2%4.7%0.93%0.93%
Dec 202554%10.7%15.1%10.2%4.1%4.6%0.74%0.61%
Jan 202644.5%16%15.3%12.6%5.1%4.6%1.1%0.75%
Feb 202642.1%18.5%14.4%11.9%6.9%4.4%1.1%0.71%
Mar 202638.9%20.7%16.3%11%6.4%4.9%1.2%0.66%
Apr 202640.6%15%21.1%11.6%5.8%4.3%1%0.69%
May 202636.3%16%22.6%12.4%6.2%4.6%1.1%0.74%
Jun 202636%16.1%22.7%12.5%6.2%4.6%1.1%0.75%
Jul 202637.1%16.6%19.1%12.9%7.5%4.7%1.2%0.94%
Aug 202637%19.8%15.4%12.7%7.4%5.7%1.1%0.93%
Sep 202640.2%17.6%16.8%11.3%6.9%5%1.2%1%

How has the GE Profile and Haier comparison changed over the last 12 months?

3 findings
  • Haier was ahead of GE Profile in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GE Profile’s share of searches among dishwasher brands worldwide moved from 0.78% to 1%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Haier’s share of searches among dishwasher brands worldwide moved from 15.9% to 16.8%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for dishwasher brands worldwide in September 2026?

1 change
  1. In September 2026, Haier gained share of searches among dishwasher brands worldwide, from 15.4% to 16.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GE Profile’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GE Profile

1 branded search term

  • ge profile

Haier

1 branded search term

  • haier

How the Brand Demand Index is measured

Other head-to-heads among dishwasher brands

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