How popular isHaier in search?
In September 2026, there were an estimated 478K branded searches for Haier worldwide which is down 18.3% over the last 12 months. Haier holds 28.4% estimated Share of Search among mini fridge brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Hisense52%
Haier28.4%
Black and Decker17%
LG1.4%AstroAI1.1%
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Which mini fridge brands compete with Haier?
Share of Search by month for Hisense, Haier, Black and Decker. The figures are in the table below the chart.
View monthly share of search table
| Month | Hisense | Haier | Black and Decker | LG | AstroAI |
|---|---|---|---|---|---|
| Oct 2025 | 53% | 29% | 15.8% | 1.4% | 0.78% |
| Nov 2025 | 56.8% | 25.6% | 15.3% | 1.5% | 0.69% |
| Dec 2025 | 49.7% | 33.2% | 14.8% | 1.3% | 0.89% |
| Jan 2026 | 53.8% | 29.4% | 14.4% | 1.5% | 0.97% |
| Feb 2026 | 52.6% | 28.8% | 15.7% | 1.7% | 1.2% |
| Mar 2026 | 48.8% | 32.6% | 15.9% | 1.6% | 1.1% |
| Apr 2026 | 45.5% | 37.2% | 14.9% | 1.5% | 1% |
| May 2026 | 49% | 32.7% | 16.1% | 1.3% | 0.88% |
| Jun 2026 | 54.7% | 30.1% | 13.4% | 1.2% | 0.66% |
| Jul 2026 | 54% | 29.5% | 14.4% | 1.5% | 0.65% |
| Aug 2026 | 52% | 28.5% | 17% | 1.7% | 0.77% |
| Sep 2026 | 52% | 28.4% | 17% | 1.4% | 1.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52% | 673K | 0% | 0 points | |
| 2, held 2nd | 28.4% | 368K | 0% | 0 points | |
| 3, held 3rd | 17% | 220K | 0% | 0 points | |
| 4, held 4th | 1.4% | 18.1K | -18.5% | -0.3 points | |
| 5, held 5th | 1.1% | 14.8K | +49.5% | +0.4 points |
1.
52%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share 0 points.
2.
28.4%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.
17%
Held 3rd. 220K estimated branded searches, 0% vs prior month. Share 0 points.
4.
LG1.4%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
5.
1.1%
Held 5th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.4 points.
Compare search popularity between Haier and its closest rivals
Every comparison with Haier
25 comparisons
- Beko vs Haier
- Electrolux vs Haier
- Haier vs Hisense
- Haier vs LG
- Haier vs Midea
- Haier vs Smeg
- Haier vs Liebherr
- Black and Decker vs Haier
- Haier vs Samsung
- Haier vs Igloo
- Brass Monkey vs Haier
- Dometic vs Haier
- Haier vs Westinghouse
- Bosch vs Haier
- Fisher & Paykel vs Haier
- Haier vs SKOPE
- AstroAI vs Haier
- Haier vs Husky
- Haier vs Whirlpool
- Alpicool vs Haier
- Avanti Products vs Haier
- Haier vs Miele
- Haier vs Newair
- Chef vs Haier
- EuroCave vs Haier
How has branded search demand for Haier changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Haier worldwide fell from 585K to 478K.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among mini fridge brands worldwide decreased from 29% to 28.4%.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among mini fridge brands worldwide peaked at 37.2% in April 2026 and was lowest at 25.6% in November 2025.
How did search popularity change for mini fridge brands worldwide in September 2026?
5 changes
Hisense’s estimated Share of Search among mini fridge brands worldwide has lost ground for 3 months in a row, from 54.7% to 52% in September 2026.
Haier’s estimated Share of Search among mini fridge brands worldwide has lost ground for 3 months in a row, from 30.1% to 28.4% in September 2026.
Estimated monthly branded searches for AstroAI worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
Where does Haier compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fridge brands | 6th of 15 | 7.3% | Show ranking |
| Washing machine brands | 6th of 12 | 7.6% | Show ranking |
| Home appliance brands | 5th of 10 | 8.9% | Show ranking |
| Freestanding oven brands | 4th of 8 | 10.9% | Show ranking |
| Laundry appliance brands | 2nd of 5 | 19.3% | Show ranking |
| Fridge freezer brands | 4th of 6 | 17.2% | Show ranking |
| Upright freezer brands | 4th of 5 | 19.6% | Show ranking |
| Chest freezer brands | 3rd of 3 | 24.7% | Show ranking |
| Mini fridge brands | 2nd of 5 | 28.4% | Shown above |
| Dishwasher brands | 2nd of 6 | 28.6% | Show ranking |
| Deep freezer brands | 2nd of 4 | 30.9% | Show ranking |
| Bar fridge brands | 2nd of 4 | 34.4% | Show ranking |
| Refrigerator double door brands | 2nd of 5 | 40.2% | Show ranking |
| Wine fridges | 1st of 6 | 59.8% | Show ranking |
| Beverage cooler brands | 1st of 5 | 70.9% | Show ranking |
How is Haier measured?
Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- haier
- haier washer
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Is Haier your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.