Brandwave

Fisher & Paykel vs Haier:Which is searched more?

In September 2026, Haier had more branded searches than Fisher & Paykel among fridge brands worldwide. Haier was estimated to have 368K branded searches compared to Fisher & Paykel’s 27.1K, and held a 7.3% Share of Search versus Fisher & Paykel’s 0.54%. These are worldwide searches for English-language branded terms.

Share of Search among fridge brands worldwide in September 2026Which is more popular in search, Fisher & Paykel or Haier?
Fisher & Paykel0.54%27.1K searches
vs
Haier7.3%368K searches
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Which is more popular in search, Fisher & Paykel or Haier?

Compare the fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fisher & Paykel and Haier among fridge brands worldwide, by month

Share of Search by month for Haier, Fisher & Paykel. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegHisenseBekoLGHaierSamsungBrass MonkeyDometicWestinghouseBoschFisher & PaykelSKOPEAlpicoolMiele
Oct 202527.4%19.1%15%10%8.6%8.2%2.7%2.7%2.1%2.5%0.6%0.6%0.4%0.05%0.02%
Nov 202534.4%18.7%15.4%8.4%6.1%6.9%2.8%2.3%1.5%2.1%0.51%0.51%0.34%0.04%0.02%
Dec 202526.8%21.5%14.7%9.8%7%9.8%2.7%2.7%1.5%2%0.59%0.48%0.32%0.04%0.02%
Jan 202626.7%21.8%14.6%9.8%8.4%8%2.7%2.7%1.8%2%0.59%0.59%0.39%0.05%0.02%
Feb 202625.6%21.1%14.1%9.4%9.9%7.7%3.7%2.5%2%2.3%0.57%0.57%0.47%0.06%0.02%
Mar 202628.3%19%12.7%8.5%10.8%8.5%3.3%2.7%2.2%2.1%0.76%0.62%0.42%0.07%0.02%
Apr 202629.8%17%13.4%8.9%7.7%10.9%3%2.8%2.3%2.2%0.8%0.54%0.44%0.09%0.02%
May 202628.8%16.4%15.8%8.6%7.5%10.6%2.9%2.7%2.7%2.1%0.78%0.52%0.43%0.1%0.02%
Jun 202627.8%13.6%18.5%10.2%7.2%10.2%2.8%3.2%2.6%2%0.75%0.5%0.41%0.12%0.02%
Jul 202624.3%17.6%16.4%11%7.8%9%3.5%3.4%3%2.2%0.81%0.54%0.44%0.16%0.02%
Aug 202629.8%17.9%13.4%8.9%9.4%7.3%3.5%2.8%2.8%2.2%0.81%0.54%0.44%0.13%0.02%
Sep 202629.9%20.4%13.4%9%7.7%7.3%3%2.9%2.3%2.2%0.81%0.54%0.36%0.07%0.02%

How has the Fisher & Paykel and Haier comparison changed over the last 12 months?

  • Haier was ahead of Fisher & Paykel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fisher & Paykel’s estimated Share of Search among fridge brands worldwide moved from 0.6% to 0.54%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among fridge brands worldwide moved from 8.2% to 7.3%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for fridge brands worldwide in September 2026?

  1. Estimated monthly branded searches for Haier worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

  2. Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Other head-to-heads among fridge brands

How each brand is measured

Brandwave collects information about searches that people make online using Fisher & Paykel’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fisher & Paykel

1 branded search term

  • fisher paykel

Haier

1 branded search term

  • haier

How the Brand Demand Index is measured

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