Brandwave

How popular isWestinghouse in search?

In September 2026, there were an estimated 110K branded searches for Westinghouse worldwide which is down 18.5% over the last 12 months. Westinghouse holds 3.9% estimated Share of Search among oven and cooktop brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux53.6%
  2. Smeg36.6%
  3. Miele4%
  4. Westinghouse3.9%
  5. Bosch0.97%
  6. Fisher & Paykel0.97%
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Which oven and cooktop brands compete with Westinghouse?

Westinghouse against oven and cooktop brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Miele, Westinghouse. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegMieleWestinghouseBoschFisher & Paykel
Oct 202552.3%36.6%3.9%4.7%1.4%1.2%
Nov 202558.4%31.8%4.3%3.5%1.1%0.86%
Dec 202549.3%39.4%5.5%3.6%1.3%0.89%
Jan 202649.3%40.2%4.5%3.6%1.3%1.1%
Feb 202648.6%40.1%4.4%4.4%1.3%1.1%
Mar 202653.2%35.7%4.8%3.9%1.2%1.2%
Apr 202656.9%32.5%4.2%4.2%1.3%1%
May 202657%32.6%4.2%4.2%1%1%
Jun 202659.8%29.3%4.4%4.4%1.1%1.1%
Jul 202651.3%37.1%4.7%4.6%1.1%1.1%
Aug 202655.6%33.3%5%4.1%1%1%
Sep 202653.6%36.6%4%3.9%0.97%0.97%
  1. 1.Electrolux

    53.6%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Smeg

    36.6%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3.3 points.

  3. 3.Miele

    4%

    Held 3rd. 111K estimated branded searches, -18.4% vs prior month. Share -1.1 points.

  4. Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Bosch

    0.97%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Westinghouse and its closest rivals

How has branded search demand for Westinghouse changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Westinghouse worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Westinghouse’s estimated Share of Search among oven and cooktop brands worldwide decreased from 4.7% to 3.9%.
  • Across the 12 months ending September 2026, Westinghouse’s estimated Share of Search among oven and cooktop brands worldwide peaked at 4.7% in October 2025 and was lowest at 3.5% in November 2025.
  • Across the 12 months ending September 2026, Westinghouse fell from 3rd to 4th among oven and cooktop brands worldwide.

How did search popularity change for oven and cooktop brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among oven and cooktop brands worldwide, from 33.3% to 36.6%.

  2. In September 2026, Electrolux lost estimated Share of Search among oven and cooktop brands worldwide, from 55.6% to 53.6%.

  3. In September 2026, Miele lost estimated Share of Search among oven and cooktop brands worldwide, from 5% to 4%.

  4. Estimated monthly branded searches for Bosch worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

  5. Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  6. Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Where does Westinghouse compete?

Westinghouse is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fridge brands10th of 152.2%Show ranking
Washing machine brands10th of 122.3%Show ranking
Home appliance brands8th of 102.7%Show ranking
Oven and cooktop brands4th of 63.9%Shown above
Oven brands3rd of 54.1%Show ranking
Refrigerator brands3rd of 516.2%Show ranking
Generator brands3rd of 520.6%Show ranking
Generator accessories3rd of 624.6%Show ranking

How is Westinghouse measured?

Brandwave collects information about searches that people make online using Westinghouse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • westinghouse

How the Brand Demand Index is measured

Who owns Westinghouse?

Westinghouse is owned by Electrolux Group. Brandwave also tracks Electrolux, owned by the same company, worldwide.

Do you work for Westinghouse? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Westinghouse your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.