Brandwave

Miele vs Westinghouse:Which is searched more?

In September 2026, Miele and Westinghouse were level on Share of Search among oven and cooktop brands worldwide, with an estimated 111K versus 110K branded searches, at 4% and 3.9% estimated Share of Search. These are worldwide searches for English-language branded terms.

Share of Search among oven and cooktop brands worldwide in September 2026Which is more popular in search, Miele or Westinghouse?
Miele4%111K searches
vs
Westinghouse3.9%110K searches

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Which is more popular in search, Miele or Westinghouse?

Compare the oven and cooktop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Miele and Westinghouse among oven and cooktop brands worldwide, by month

Share of Search by month for Miele, Westinghouse. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegMieleWestinghouseBoschFisher & Paykel
Oct 202552.3%36.6%3.9%4.7%1.4%1.2%
Nov 202558.4%31.8%4.3%3.5%1.1%0.86%
Dec 202549.3%39.4%5.5%3.6%1.3%0.89%
Jan 202649.3%40.2%4.5%3.6%1.3%1.1%
Feb 202648.6%40.1%4.4%4.4%1.3%1.1%
Mar 202653.2%35.7%4.8%3.9%1.2%1.2%
Apr 202656.9%32.5%4.2%4.2%1.3%1%
May 202657%32.6%4.2%4.2%1%1%
Jun 202659.8%29.3%4.4%4.4%1.1%1.1%
Jul 202651.3%37.1%4.7%4.6%1.1%1.1%
Aug 202655.6%33.3%5%4.1%1%1%
Sep 202653.6%36.6%4%3.9%0.97%0.97%

How has the Miele and Westinghouse comparison changed over the last 12 months?

  • The lead changed hands once in the 12 months ending September 2026: Miele took it in November 2025.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among oven and cooktop brands worldwide moved from 3.9% to 4%, and its estimated monthly branded searches held steady at 111K.
  • Across the 12 months ending September 2026, Westinghouse’s estimated Share of Search among oven and cooktop brands worldwide moved from 4.7% to 3.9%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for oven and cooktop brands worldwide in September 2026?

  1. In September 2026, Miele lost estimated Share of Search among oven and cooktop brands worldwide, from 5% to 4%.

  2. Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

Other head-to-heads among oven and cooktop brands

How each brand is measured

Brandwave collects information about searches that people make online using Miele’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Miele

2 branded search terms

  • miele com
  • miele vacuum

Westinghouse

1 branded search term

  • westinghouse

How the Brand Demand Index is measured

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