Brandwave

How popular isElectrolux in search?

In September 2026, there were an estimated 1.5M branded searches for Electrolux worldwide which held steady over the last 12 months. Electrolux holds 48.7% estimated Share of Search among oven and cooktop brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux48.7%
  2. Smeg37.7%
  3. Bosch5.5%
  4. Miele3.7%
  5. Westinghouse3.6%
  6. Fisher & Paykel0.88%
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Which oven and cooktop brands compete with Electrolux?

Electrolux against oven and cooktop brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Bosch, Miele, Westinghouse. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegBoschMieleWestinghouseFisher & Paykel
Oct 202547.3%37.3%6.5%3.6%4.3%1%
Nov 202554.2%33.5%4.1%4.1%3.3%0.8%
Dec 202544.9%40.9%5.1%5%3.3%0.81%
Jan 202644.9%41.6%5.1%4.1%3.3%0.99%
Feb 202644.7%41%5.1%4.1%4%0.99%
Mar 202648.9%36.4%5.5%4.5%3.6%1.1%
Apr 202652%33.5%5.9%3.9%3.8%0.94%
May 202652%33.5%5.9%3.9%3.8%0.94%
Jun 202654.3%30.6%6.1%4.1%4%0.98%
Jul 202646.4%37.7%6.4%4.3%4.2%1%
Aug 202649.8%34.3%6.8%4.6%3.7%0.9%
Sep 202648.7%37.7%5.5%3.7%3.6%0.88%

  1. 1.Electrolux

    48.7%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Smeg

    37.7%

    Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +3.3 points.

  3. 3.Bosch

    5.5%

    Held 3rd. 169K estimated branded searches, -17.6% vs prior month. Share -1.3 points.

  4. 4.Miele

    3.7%

    Held 4th. 113K estimated branded searches, -18.1% vs prior month. Share -0.9 points.

  5. 5.Westinghouse

    3.6%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Fisher & Paykel

    0.88%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Electrolux and its closest rivals

Every comparison with Electrolux

How has branded search demand for Electrolux changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among oven and cooktop brands worldwide increased from 47.3% to 48.7%.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among oven and cooktop brands worldwide peaked at 54.3% in June 2026 and was lowest at 44.7% in February 2026.

How did search popularity change for oven and cooktop brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among oven and cooktop brands worldwide, from 34.3% to 37.7%.

  2. In September 2026, Bosch lost estimated Share of Search among oven and cooktop brands worldwide, from 6.8% to 5.5%.

  3. In September 2026, Electrolux lost estimated Share of Search among oven and cooktop brands worldwide, from 49.8% to 48.7%.

  4. In September 2026, Miele lost estimated Share of Search among oven and cooktop brands worldwide, from 4.6% to 3.7%.

  5. Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  6. Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Where does Electrolux compete?

Electrolux is ranked in 30 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Induction cooktop brands2nd of 82.5%Show ranking
Vacuum Repairs3rd of 810.5%Show ranking
Vacuum cleaner brands2nd of 910.9%Show ranking
Cordless vacuum brands2nd of 812.2%Show ranking
Stick Vacuum brands2nd of 813.1%Show ranking
Washing machine brands1st of 1319%Show ranking
Fridge brands1st of 1526.1%Show ranking
Fridge Repairs1st of 827.6%Show ranking
Double Wall Oven brands1st of 830.5%Show ranking
Vacuum Bags brands1st of 830.8%Show ranking
Oven Element brands1st of 731%Show ranking
Oven Rack Replacement brands1st of 731.2%Show ranking
Home appliance brands1st of 1031.4%Show ranking
Refrigerator Filter Replacement brands1st of 631.4%Show ranking
Freestanding Oven brands1st of 838.5%Show ranking
Fridge Filter brands1st of 838.9%Show ranking
Gas Cooktop brands1st of 738.9%Show ranking
Clothes Dryer brands1st of 639.7%Show ranking
Oven Shelf brands1st of 640.1%Show ranking
Front Load Washer brands1st of 543.5%Show ranking
Dryer Heating Element brands1st of 543.8%Show ranking
Range hoods1st of 646.6%Show ranking
Integrated Dishwasher brands1st of 647.5%Show ranking
Oven and cooktop brands1st of 648.7%Shown above
Fridge Parts brands1st of 649.7%Show ranking
Oven brands1st of 550.6%Show ranking
Blast Chiller brands1st of 451.6%Show ranking
Cooker Hood Filter brands1st of 355%Show ranking
Washer And Dryer brands1st of 567.9%Show ranking
Dishwasher Salt brands1st of 569.9%Show ranking

How is Electrolux measured?

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • electrolux

Do you work for Electrolux? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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