Brandwave

How popular isElectrolux in search?

In September 2026, there were an estimated 1.5M branded searches for Electrolux worldwide which held steady over the last 12 months. Electrolux holds 11.3% estimated Share of Search among vacuum cleaner brands worldwide and is ranked 2nd of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson61.5%
  2. Electrolux11.3%
  3. Shark7.3%
  4. Roborock6.2%
  5. Dreame5.1%
  6. BISSELL4.2%
  7. iRobot2.3%
  8. SEBO1.2%
  9. Miele0.85%
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Where does Electrolux compete?

Electrolux is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands2nd of 911.3%Shown below
Cordless vacuum brands2nd of 817.7%Show ranking
Stick vacuum brands2nd of 819%Show ranking
Fridge brands1st of 1529.9%Show ranking
Washing machine brands1st of 1230.9%Show ranking
Home appliance brands1st of 1036.3%Show ranking
Induction cooktop brands1st of 744.4%Show ranking
Freestanding oven brands1st of 844.5%Show ranking
Double wall oven brands1st of 848.9%Show ranking
Gas cooktop brands1st of 749.1%Show ranking
Integrated dishwasher brands1st of 650.7%Show ranking
Oven and cooktop brands1st of 653.6%Show ranking
Oven brands1st of 556.3%Show ranking
Front load washer brands1st of 569.6%Show ranking
Clothes dryer brands1st of 569.7%Show ranking
Range hoods1st of 683.2%Show ranking
Washer and dryer brands1st of 591.8%Show ranking

Which vacuum cleaner brands compete with Electrolux?

Electrolux against vacuum cleaner brands worldwide, by month

Share of Search by month for Dyson, Electrolux, Shark, Roborock, Dreame, BISSELL, iRobot. The figures are in the table below the chart.

View monthly share of search table
MonthDysonElectroluxSharkRoborockDreameBISSELLiRobotSEBOMiele
Oct 202563.2%11.2%7.8%6.1%3.4%3.8%2.2%1.4%0.84%
Nov 202561.7%10.2%8.8%8.3%4.5%2.8%2%0.8%0.77%
Dec 202563.8%7.8%10%6.4%3.5%2.4%4.3%0.92%0.88%
Jan 202663.3%10.2%7.8%6.8%4.6%3%2%1.4%0.94%
Feb 202662.1%10.5%7.3%7.1%4.7%4%2.1%1.4%0.97%
Mar 202658.8%12.3%7.6%6.8%5.5%4.3%2%1.6%1.1%
Apr 202659.1%13.2%6.9%7.2%4.8%3.9%2.2%1.7%0.99%
May 202658.6%13%7.4%7.1%5.8%3.4%2.1%1.4%0.98%
Jun 202659.3%13.2%6.8%7.3%5.9%3.3%1.8%1.4%0.99%
Jul 202657.5%11.7%7.6%7.9%6.4%3.6%2.4%1.9%1.1%
Aug 202659.8%12.2%7.5%6.7%5.5%4.1%1.6%1.6%1.1%
Sep 202661.5%11.3%7.3%6.2%5.1%4.2%2.3%1.2%0.85%

  1. 1.Dyson

    61.5%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +1.8 points.

  2. 2.Electrolux

    11.3%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Shark

    7.3%

    Held 3rd. 967K estimated branded searches, +4% vs prior month. Share -0.2 points.

  4. 4.Roborock

    6.2%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Dreame

    5.1%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.BISSELL

    4.2%

    Held 6th. 551K estimated branded searches, +9.2% vs prior month. Share +0.1 points.

  7. 7.iRobot

    2.3%

    Held 7th. 301K estimated branded searches, +49.8% vs prior month. Share +0.6 points.

  8. 8.SEBO

    1.2%

    Held 8th. 162K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  9. 9.Miele

    0.85%

    Held 9th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare search popularity between Electrolux and its closest rivals

Every comparison with Electrolux

How has branded search demand for Electrolux changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among vacuum cleaner brands worldwide peaked at 13.2% in June 2026 and was lowest at 7.8% in December 2025.

How did search popularity change for vacuum cleaner brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among vacuum cleaner brands worldwide, from 59.8% to 61.5%.

  2. In September 2026, iRobot gained estimated Share of Search among vacuum cleaner brands worldwide, from 1.6% to 2.3%.

  3. In September 2026, Electrolux lost estimated Share of Search among vacuum cleaner brands worldwide, from 12.2% to 11.3%.

  4. BISSELL’s estimated Share of Search among vacuum cleaner brands worldwide has gained ground for 3 months in a row, from 3.3% to 4.2% in September 2026.

  5. Estimated monthly branded searches for Dreame worldwide rose 49.6% over 12 measured months, from 450K to 673K in September 2026.

  6. Estimated monthly branded searches for SEBO worldwide fell 15.6% over 12 measured months, from 192K to 162K in September 2026.

How is Electrolux measured?

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • electrolux

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How the Brand Demand Index is measured

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