Brandwave

Brass Monkey vs Electrolux:Which is searched more?

In September 2026, Electrolux had more branded searches than Brass Monkey among fridge brands worldwide. Electrolux was estimated to have 1.5M branded searches compared to Brass Monkey’s 145K, and held a 29.9% Share of Search versus Brass Monkey’s 2.9%. These are worldwide searches for English-language branded terms.

Share of Search among fridge brands worldwide in September 2026Which is more popular in search, Brass Monkey or Electrolux?
Brass Monkey2.9%145K searches
vs
Electrolux29.9%1.5M searches

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Which is more popular in search, Brass Monkey or Electrolux?

Compare the fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brass Monkey and Electrolux among fridge brands worldwide, by month

Share of Search by month for Electrolux, Brass Monkey. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegHisenseBekoLGHaierSamsungBrass MonkeyDometicWestinghouseBoschFisher & PaykelSKOPEAlpicoolMiele
Oct 202527.4%19.1%15%10%8.6%8.2%2.7%2.7%2.1%2.5%0.6%0.6%0.4%0.05%0.02%
Nov 202534.4%18.7%15.4%8.4%6.1%6.9%2.8%2.3%1.5%2.1%0.51%0.51%0.34%0.04%0.02%
Dec 202526.8%21.5%14.7%9.8%7%9.8%2.7%2.7%1.5%2%0.59%0.48%0.32%0.04%0.02%
Jan 202626.7%21.8%14.6%9.8%8.4%8%2.7%2.7%1.8%2%0.59%0.59%0.39%0.05%0.02%
Feb 202625.6%21.1%14.1%9.4%9.9%7.7%3.7%2.5%2%2.3%0.57%0.57%0.47%0.06%0.02%
Mar 202628.3%19%12.7%8.5%10.8%8.5%3.3%2.7%2.2%2.1%0.76%0.62%0.42%0.07%0.02%
Apr 202629.8%17%13.4%8.9%7.7%10.9%3%2.8%2.3%2.2%0.8%0.54%0.44%0.09%0.02%
May 202628.8%16.4%15.8%8.6%7.5%10.6%2.9%2.7%2.7%2.1%0.78%0.52%0.43%0.1%0.02%
Jun 202627.8%13.6%18.5%10.2%7.2%10.2%2.8%3.2%2.6%2%0.75%0.5%0.41%0.12%0.02%
Jul 202624.3%17.6%16.4%11%7.8%9%3.5%3.4%3%2.2%0.81%0.54%0.44%0.16%0.02%
Aug 202629.8%17.9%13.4%8.9%9.4%7.3%3.5%2.8%2.8%2.2%0.81%0.54%0.44%0.13%0.02%
Sep 202629.9%20.4%13.4%9%7.7%7.3%3%2.9%2.3%2.2%0.81%0.54%0.36%0.07%0.02%

How has the Brass Monkey and Electrolux comparison changed over the last 12 months?

  • Electrolux was ahead of Brass Monkey in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Brass Monkey’s estimated Share of Search among fridge brands worldwide moved from 2.7% to 2.9%, and its estimated monthly branded searches moved from 147K to 145K.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among fridge brands worldwide moved from 27.4% to 29.9%, and its estimated monthly branded searches held steady at 1.5M.

How did search popularity change for fridge brands worldwide in September 2026?

Neither Brass Monkey nor Electrolux moved beyond provider rounding among fridge brands in September 2026.

Other head-to-heads among fridge brands

How each brand is measured

Brandwave collects information about searches that people make online using Brass Monkey’s and Electrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brass Monkey

2 branded search terms

  • brass monkey
  • brass monkey fridge

Electrolux

1 branded search term

  • electrolux

How the Brand Demand Index is measured

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