Brandwave

How popular isBrass Monkey in search?

In August 2026, there were an estimated 143K branded searches for Brass Monkey worldwide which held steady over the last 11 months. Brass Monkey holds 72.1% estimated Share of Search among portable fridges worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brass Monkey72.1%
  2. BougeRV20.4%
  3. Alpicool3.3%
  4. Dometic2.7%
  5. ARB1.2%
  6. Engel0.24%
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Which portable fridges compete with Brass Monkey?

Brass Monkey against portable fridges worldwide, by month

Share of Search by month for Brass Monkey, BougeRV, Alpicool, Dometic. The figures are in the table below the chart.

View monthly share of search table
MonthBrass MonkeyBougeRVAlpicoolDometicARBEngel
Oct 202586.2%8.7%1.7%1.4%1.7%0.35%
Nov 202584.1%10.4%1.7%1.4%2.1%0.41%
Dec 202585%10%1.3%1.6%1.3%0.72%
Jan 202686.1%8.5%1.7%1.7%1.7%0.41%
Feb 202683.6%10.3%2%1.7%2%0.33%
Mar 202683.7%10.6%2.1%1.7%1.7%0.23%
Apr 202679.1%15%2.4%2%1.3%0.22%
May 202675.4%17.6%2.9%2.3%1.5%0.21%
Jun 202672.7%21%2.8%2.3%1%0.17%
Jul 202671.9%20.7%3.4%2.8%1%0.16%
Aug 202672.1%20.4%3.3%2.7%1.2%0.24%
Sep 2026——————
  1. 1.Brass Monkey

    72.1%

    Held 1st. 143K estimated branded searches, -16.6% vs prior month. Share +0.2 points.

  2. 2.BougeRV

    20.4%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  3. 3.Alpicool

    3.3%

    Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  4. 4.Dometic

    2.7%

    Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.ARB

    1.2%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Engel

    0.24%

    Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

Compare search popularity between Brass Monkey and its closest rivals

How has branded search demand for Brass Monkey changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Brass Monkey worldwide held steady, from 147K to 143K.
  • Across the 11 months ending August 2026, Brass Monkey’s estimated Share of Search among portable fridges worldwide decreased from 86.2% to 72.1%.
  • Across the 11 months ending August 2026, Brass Monkey’s estimated Share of Search among portable fridges worldwide peaked at 86.2% in October 2025 and was lowest at 71.9% in July 2026.

How did search popularity change for portable fridges worldwide in August 2026?

  1. Estimated monthly branded searches for BougeRV worldwide rose 173.6% over 11 measured months, from 14.8K to 40.5K in August 2026.

  2. Estimated monthly branded searches for Alpicool worldwide rose 127.6% over 11 measured months, from 2.9K to 6.6K in August 2026.

  3. Estimated monthly branded searches for Dometic worldwide rose 125% over 11 measured months, from 2.4K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Engel worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

  5. Estimated monthly branded searches for ARB worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How is Brass Monkey measured?

Brandwave collects information about searches that people make online using Brass Monkey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • brass monkey
  • brass monkey fridge

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How the Brand Demand Index is measured

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Is Brass Monkey your brand?

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