Brandwave

Brass Monkey vs Dometic:Which is more popular by branded search?

In August 2026, Brass Monkey had more branded searches than Dometic among portable fridges worldwide. Brass Monkey was estimated to have 8.1K branded searches compared to Dometic’s 5.4K, and held a 12.8% Share of Search versus Dometic’s 8.5%. These are worldwide searches for English-language branded terms.

Share of Search among portable fridges worldwide in August 2026Which is more popular in search, Brass Monkey or Dometic?
Brass Monkey12.8%8.1K searches
vs
Dometic8.5%5.4K searches

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Which is more popular in search, Brass Monkey or Dometic?

Compare the portable fridges shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brass Monkey and Dometic among portable fridges worldwide, by month

Share of Search by month for Brass Monkey, Dometic. The figures are in the table below the chart.

View monthly share of search table
MonthBougeRVBrass MonkeyAlpicoolDometicARBEngel
Oct 202541.5%33.9%8.1%6.7%8.1%1.7%
Nov 202545.5%30.4%7.3%6%9%1.8%
Dec 202540%40%5.3%6.4%5.3%2.9%
Jan 202637.9%37.9%7.4%7.4%7.4%1.8%
Feb 202644.3%29.7%8.7%7.2%8.7%1.4%
Mar 202650.3%22.5%10%8.1%8.1%1.1%
Apr 202658.9%17.6%9.6%7.8%5.2%0.85%
May 202662.7%12.5%10.2%8.3%5.5%0.74%
Jun 202669.8%9.3%9.3%7.6%3.4%0.55%
Jul 202667.3%9%11%9%3.3%0.53%
Aug 202663.8%12.8%10.4%8.5%3.8%0.76%
Sep 2026——————

How has the Brass Monkey and Dometic comparison changed over the last 12 months?

  • Brass Monkey was ahead of Dometic in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Brass Monkey’s estimated Share of Search among portable fridges worldwide moved from 33.9% to 12.8%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
  • Across the 11 months ending August 2026, Dometic’s estimated Share of Search among portable fridges worldwide moved from 6.7% to 8.5%, and its estimated monthly branded searches moved from 2.4K to 5.4K.

How did search popularity change for portable fridges worldwide in August 2026?

  1. In August 2026, Brass Monkey overtook Alpicool to rank 2nd among portable fridges worldwide, at 12.8%.

  2. Estimated monthly branded searches for Dometic worldwide rose 125% over 11 measured months, from 2.4K to 5.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Brass Monkey’s and Dometic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brass Monkey

2 branded search terms

  • brass monkey
  • brass monkey fridge

Dometic

1 branded search term

  • dometic cfx

How the Brand Demand Index is measured

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