Brandwave

BougeRV vs Engel:Which is more popular by branded search?

In August 2026, BougeRV had more branded searches than Engel among portable fridges worldwide. BougeRV was estimated to have 40.5K branded searches compared to Engel’s 480, and held a 63.8% Share of Search versus Engel’s 0.76%. These are worldwide searches for English-language branded terms.

Share of Search among portable fridges worldwide in August 2026Which is more popular in search, BougeRV or Engel?
BougeRV63.8%40.5K searches
vs
Engel0.76%480 searches

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Which is more popular in search, BougeRV or Engel?

Compare the portable fridges shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BougeRV and Engel among portable fridges worldwide, by month

Share of Search by month for BougeRV, Engel. The figures are in the table below the chart.

View monthly share of search table
MonthBougeRVBrass MonkeyAlpicoolDometicARBEngel
Oct 202541.5%33.9%8.1%6.7%8.1%1.7%
Nov 202545.5%30.4%7.3%6%9%1.8%
Dec 202540%40%5.3%6.4%5.3%2.9%
Jan 202637.9%37.9%7.4%7.4%7.4%1.8%
Feb 202644.3%29.7%8.7%7.2%8.7%1.4%
Mar 202650.3%22.5%10%8.1%8.1%1.1%
Apr 202658.9%17.6%9.6%7.8%5.2%0.85%
May 202662.7%12.5%10.2%8.3%5.5%0.74%
Jun 202669.8%9.3%9.3%7.6%3.4%0.55%
Jul 202667.3%9%11%9%3.3%0.53%
Aug 202663.8%12.8%10.4%8.5%3.8%0.76%
Sep 2026——————

How has the BougeRV and Engel comparison changed over the last 12 months?

  • BougeRV was ahead of Engel in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, BougeRV’s estimated Share of Search among portable fridges worldwide moved from 41.5% to 63.8%, and its estimated monthly branded searches moved from 14.8K to 40.5K.
  • Across the 11 months ending August 2026, Engel’s estimated Share of Search among portable fridges worldwide moved from 1.7% to 0.76%, and its estimated monthly branded searches moved from 590 to 480.

How did search popularity change for portable fridges worldwide in August 2026?

  1. In August 2026, BougeRV lost estimated Share of Search among portable fridges worldwide, from 67.3% to 63.8%.

  2. Estimated monthly branded searches for Engel worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using BougeRV’s and Engel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BougeRV

1 branded search term

  • bouge rv

Engel

1 branded search term

  • engel esky

How the Brand Demand Index is measured

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