Brandwave

How popular isEngel in search?

In August 2026, there were an estimated 480 branded searches for Engel worldwide which is down 18.6% over the last 11 months. Engel holds 0.05% estimated Share of Search among cooler box brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pelican52.7%
  2. YETI46.3%
  3. Dometic0.52%
  4. Icey-Tek0.42%
  5. Engel0.05%
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Where does Engel compete?

Engel is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cooler box brands5th of 50.05%Shown below
Portable fridges6th of 60.76%Show ranking

Which cooler box brands compete with Engel?

Engel against cooler box brands worldwide, by month

Share of Search by month for Pelican, YETI, Engel. The figures are in the table below the chart.

View monthly share of search table
MonthPelicanYETIDometicIcey-TekEngel
Oct 202572.4%27.2%0.17%0.21%0.04%
Nov 202570.5%29.1%0.14%0.21%0.04%
Dec 202563.3%36.2%0.15%0.23%0.07%
Jan 202669.3%30.2%0.2%0.25%0.05%
Feb 202671.2%28.4%0.17%0.21%0.03%
Mar 202674%25.5%0.21%0.21%0.03%
Apr 202668%31.4%0.3%0.24%0.03%
May 202659.9%39.3%0.39%0.39%0.03%
Jun 202655%44%0.54%0.36%0.04%
Jul 202653.8%45.1%0.65%0.43%0.04%
Aug 202652.7%46.3%0.52%0.42%0.05%
Sep 2026—————

  1. 1.Pelican

    52.7%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.YETI

    46.3%

    Held 2nd. 483K estimated branded searches, +4.9% vs prior month. Share +1.2 points.

  3. 3.Dometic

    0.52%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Icey-Tek

    0.42%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Engel

    0.05%

    Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Engel and its closest rivals

How has branded search demand for Engel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Engel worldwide fell from 590 to 480.
  • Across the 11 months ending August 2026, Engel’s estimated Share of Search among cooler box brands worldwide held steady, from 0.04% to 0.05%.

How did search popularity change for cooler box brands worldwide in August 2026?

  1. In August 2026, YETI gained estimated Share of Search among cooler box brands worldwide, from 45.1% to 46.3%.

  2. In August 2026, Pelican lost estimated Share of Search among cooler box brands worldwide, from 53.8% to 52.7%.

  3. Estimated monthly branded searches for Dometic worldwide rose 125% over 11 measured months, from 2.4K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Icey-Tek worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

  5. Estimated monthly branded searches for Engel worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

How is Engel measured?

Brandwave collects information about searches that people make online using Engel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • engel esky

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How the Brand Demand Index is measured

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