Brandwave

Engel vs YETI:Which is searched more?

In August 2026, YETI had more branded searches than Engel among cooler box brands worldwide. YETI was estimated to have 483K branded searches compared to Engel’s 480, and held a 46.3% Share of Search versus Engel’s 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among cooler box brands worldwide in August 2026Which is more popular in search, Engel or YETI?
Engel0.05%480 searches
vs
YETI46.3%483K searches

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Which is more popular in search, Engel or YETI?

Compare the cooler box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Engel and YETI among cooler box brands worldwide, by month

Share of Search by month for YETI, Engel. The figures are in the table below the chart.

View monthly share of search table
MonthYETIEngel
Oct 202527.2%0.04%
Nov 202529.1%0.04%
Dec 202536.2%0.07%
Jan 202630.2%0.05%
Feb 202628.4%0.03%
Mar 202625.5%0.03%
Apr 202631.4%0.03%
May 202639.3%0.03%
Jun 202644%0.04%
Jul 202645.1%0.04%
Aug 202646.3%0.05%
Sep 2026——

How has the Engel and YETI comparison changed over the last 12 months?

  • YETI was ahead of Engel in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Engel’s estimated Share of Search among cooler box brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 590 to 480.
  • Across the 11 months ending August 2026, YETI’s estimated Share of Search among cooler box brands worldwide moved from 27.2% to 46.3%, and its estimated monthly branded searches moved from 375K to 483K.

How did search popularity change for cooler box brands worldwide in August 2026?

  1. In August 2026, YETI gained estimated Share of Search among cooler box brands worldwide, from 45.1% to 46.3%.

  2. Estimated monthly branded searches for Engel worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Engel’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Engel

1 branded search term

  • engel esky

YETI

5 branded search terms

  • yeti com
  • yeti drinkware
  • yeti rambler
  • yeti tumbler
  • yeti water bottle

How the Brand Demand Index is measured

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Put your own brand in this comparison

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