Igloo vs RTIC:Which is searched more?
In September 2026, RTIC had more branded searches than Igloo among cool box brands worldwide. RTIC had about 220,000 branded searches, while Igloo had 147,000. RTIC made up 13.4% of all cool box brand searches we track, and Igloo accounted for 8.9%. These are worldwide searches for English-language branded terms.
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Is Igloo or RTIC more popular in search?
Compare the cool box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for RTIC, Igloo. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | YETI | RTIC | Coleman | Igloo | Dometic | Vango | Icey-Tek |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 15.7% | 12.8% | 15.7% | 6.3% | 5.9% | 0.28% | 0.22% |
| Nov 2025 | 45.5% | 16.6% | 15.2% | 13.6% | 4.5% | 4.2% | 0.2% | 0.23% |
| Dec 2025 | 44.1% | 19.7% | 14.7% | 13.2% | 4.4% | 3.4% | 0.19% | 0.27% |
| Jan 2026 | 47.3% | 14.1% | 10.4% | 17.3% | 4.7% | 5.4% | 0.46% | 0.3% |
| Feb 2026 | 48.9% | 14.6% | 10.8% | 14.6% | 4.9% | 5.6% | 0.48% | 0.25% |
| Mar 2026 | 40.8% | 18.3% | 12.2% | 14.9% | 7.4% | 5.7% | 0.6% | 0.21% |
| Apr 2026 | 38.1% | 17% | 12.8% | 13.9% | 12% | 5.3% | 0.68% | 0.19% |
| May 2026 | 32.7% | 21.9% | 16.3% | 12% | 10.6% | 5.6% | 0.72% | 0.25% |
| Jun 2026 | 30.1% | 24.6% | 18.4% | 11% | 9.9% | 5.2% | 0.66% | 0.19% |
| Jul 2026 | 26.5% | 26.5% | 17.6% | 11.9% | 10.8% | 5.6% | 0.87% | 0.25% |
| Aug 2026 | 33.8% | 22.6% | 15.1% | 12.4% | 9.2% | 5.8% | 0.91% | 0.26% |
| Sep 2026 | 40.9% | 18.3% | 13.4% | 12.2% | 8.9% | 5.7% | 0.49% | 0.21% |
How has the Igloo and RTIC comparison changed over the last 12 months?
3 findings
- RTIC was ahead of Igloo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Igloo’s share of searches among cool box brands worldwide moved from 6.3% to 8.9%, and its estimated monthly branded searches moved from 98.7K to 147K.
- Across the 12 months ending September 2026, RTIC’s share of searches among cool box brands worldwide moved from 12.8% to 13.4%, and its estimated monthly branded searches moved from 201K to 220K.
How did search popularity change for cool box brands worldwide in September 2026?
2 changes
In September 2026, RTIC lost share of searches among cool box brands worldwide, from 15.1% to 13.4%.
Estimated monthly branded searches for Igloo worldwide rose 48.5% over 12 measured months, from 98.7K to 147K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Igloo’s and RTIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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