Brandwave

How popular isIgloo in search?

In September 2026, there were an estimated 368K branded searches for Igloo worldwide which is down 18.2% over the last 12 months. Igloo holds 0.64% estimated Share of Search among picnic Basket brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. IKEA96.2%
  2. Bed Bath & Beyond1.7%
  3. Avanti0.78%
  4. Igloo0.64%
  5. Ultimate0.64%
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Where does Igloo compete?

Igloo is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Picnic Basket brands4th of 50.64%Shown below
Chicken Coop brands3rd of 49.7%Show ranking
Backpack Cooler brands4th of 814.2%Show ranking
Beverage Cooler brands4th of 614.6%Show ranking
Cool Box brands2nd of 626.1%Show ranking
Chilly bin and cooler brands3rd of 527.1%Show ranking
Water Cooler brands3rd of 429.8%Show ranking
Lunch Cooler brands3rd of 330.5%Show ranking
Ice Box brands2nd of 336.9%Show ranking

Which picnic Basket brands compete with Igloo?

Igloo against picnic Basket brands worldwide, by month

Share of Search by month for IKEA, Igloo. The figures are in the table below the chart.

View monthly share of search table
MonthIKEABed Bath & BeyondAvantiIglooUltimate
Oct 202596.3%1.7%0.64%0.78%0.52%
Nov 202595.5%2.6%0.63%0.77%0.52%
Dec 202595.5%2.6%0.63%0.77%0.52%
Jan 202696.1%1.7%0.64%0.95%0.64%
Feb 202696.1%1.7%0.78%0.78%0.64%
Mar 202695.6%2.1%0.95%0.77%0.63%
Apr 202695.4%2.1%0.94%0.77%0.77%
May 202695.4%2.1%0.94%0.77%0.77%
Jun 202695.6%2.1%0.77%0.77%0.77%
Jul 202695.6%2.1%0.95%0.77%0.63%
Aug 202696.2%1.7%0.78%0.64%0.64%
Sep 202696.2%1.7%0.78%0.64%0.64%

  1. 1.IKEA

    96.2%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Bed Bath & Beyond

    1.7%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Avanti

    0.78%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Igloo

    0.64%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Ultimate

    0.64%

    Held 5th. 368K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Igloo and its closest rivals

Every comparison with Igloo

How has branded search demand for Igloo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Igloo worldwide fell from 450K to 368K.
  • Across the 12 months ending September 2026, Igloo fell from 3rd to 4th among picnic Basket brands worldwide.

How did search popularity change for picnic Basket brands worldwide in September 2026?

  1. Estimated monthly branded searches for Avanti worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026.

  2. Estimated monthly branded searches for Ultimate worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

  3. Estimated monthly branded searches for Igloo worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How is Igloo measured?

Brandwave collects information about searches that people make online using Igloo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • igloo

Do you work for Igloo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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