Igloo vs YETI:Which is searched more?
In September 2026, YETI had more branded searches than Igloo among chilly bin and cooler brands worldwide. YETI was estimated to have 388K branded searches compared to Igloo’s 368K, and held a 28.5% Share of Search versus Igloo’s 27.1%. These are worldwide searches for English-language branded terms.
Follow Igloo vs YETI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Igloo or YETI?
Compare the chilly bin and portable cooler brands people take camping, fishing and to the beach. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for YETI, Igloo. The figures are in the table below the chart.
View monthly share of search table
| Month | Esky | YETI | Igloo | Engel | Icey-Tek |
|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 25.6% | 31.3% | 11.5% | 0.24% |
| Nov 2025 | 28.1% | 30.9% | 28.1% | 12.6% | 0.27% |
| Dec 2025 | 24.5% | 37.4% | 24.5% | 13.2% | 0.28% |
| Jan 2026 | 31.7% | 24.7% | 31.7% | 11.6% | 0.24% |
| Feb 2026 | 37.8% | 27% | 25.3% | 9.7% | 0.24% |
| Mar 2026 | 39.2% | 24.1% | 26.2% | 10.3% | 0.25% |
| Apr 2026 | 33.6% | 27.9% | 27.5% | 10.7% | 0.26% |
| May 2026 | 32% | 30.9% | 26.2% | 10.5% | 0.37% |
| Jun 2026 | 32% | 30.7% | 26.1% | 10.9% | 0.3% |
| Jul 2026 | 36.3% | 29.8% | 24.3% | 9.3% | 0.34% |
| Aug 2026 | 35.4% | 30.6% | 23.7% | 9.9% | 0.34% |
| Sep 2026 | 33.1% | 28.5% | 27.1% | 11% | 0.26% |
How has the Igloo and YETI comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: YETI took it in November 2025, Igloo took it in January 2026, YETI took it in February 2026, Igloo took it in March 2026, YETI took it in April 2026.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among chilly bin and cooler brands worldwide moved from 31.3% to 27.1%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among chilly bin and cooler brands worldwide moved from 25.6% to 28.5%, and its estimated monthly branded searches moved from 368K to 388K.
How did search popularity change for chilly bin and cooler brands worldwide in September 2026?
2 changes
In September 2026, Igloo gained estimated Share of Search among chilly bin and cooler brands worldwide, from 23.7% to 27.1%.
In September 2026, YETI lost estimated Share of Search among chilly bin and cooler brands worldwide, from 30.6% to 28.5%.
Other head-to-heads among chilly bin and cooler brands
How each brand is measured
Brandwave collects information about searches that people make online using Igloo’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.