Brandwave

How popular isRTIC?

In September 2026, people searched for RTIC by name about 220,000 times worldwide, a 9.7% increase from the previous year. These searches made up 13.7% of all global cooler box brand searches, placing RTIC third out of nine brands. When we asked both ChatGPT and Google AI Overviews about cooler box brands, RTIC appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

RTIC is the third most searched of 9 competitors and the most recommended in AI answers.

  1. EskyShare of searches 28%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. YETIShare of searches 18.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. RTICShare of searches 13.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. ColemanShare of searches 12.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. EngelShare of searches 9.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top cooler box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RTIC appeared in all five answers. RTIC is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RTIC1st
  2. Coleman2nd
  3. YETI3rd
  4. Igloo4th
  5. Engel5th
  6. Pelican6th
  7. Esky–
  8. Dometic–
  9. Icey-Tek–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RTIC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Igloo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Engel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pelican1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Esky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dometic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icey-Tek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cooler box brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cooler box brands compete with RTIC?

RTIC against cooler box brands worldwide, by month

Share of searches by month for Esky, YETI, RTIC, Coleman, Engel, Igloo, Dometic. The figures are in the table below the chart.

View monthly share of searches table
MonthEskyYETIRTICColemanEngelIglooDometicPelicanIcey-Tek
Oct 202529.2%16.1%13%16%10.8%6.4%7.5%0.8%0.23%
Nov 202526.9%18.1%16.4%14.7%12.1%4.8%5.9%0.9%0.25%
Dec 202525.5%21%15.6%13.9%13.7%4.6%4.6%0.7%0.29%
Jan 202636%13.3%9.7%16.1%13.2%4.4%6.5%0.66%0.28%
Feb 202638.7%14.4%10.4%14.2%9.9%4.7%6.7%0.71%0.25%
Mar 202632.4%17.8%11.8%14.5%8.5%7.2%6.8%0.89%0.2%
Apr 202626.1%18%13.1%14.3%8.3%12.3%6.7%1.1%0.2%
May 202622.2%22.8%16.6%12.1%7.3%10.7%7%1.1%0.25%
Jun 202620.4%25%18.6%11.1%6.9%10%6.5%1.3%0.19%
Jul 202624.3%24.4%16.2%10.9%6.2%9.9%6.6%1.2%0.23%
Aug 202626.8%22%14.6%12%7.5%8.9%6.9%1.1%0.26%
Sep 202628%18.8%13.7%12.5%9.3%9.1%7.2%1.1%0.22%

  1. 1.Esky

    28%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share +1.2 points.

  2. 2.YETI

    18.8%

    Held 2nd. 303K estimated branded searches, -33% vs prior month. Share -3.2 points.

  3. 3.RTIC

    13.7%

    Held 3rd. 220K estimated branded searches, -26.7% vs prior month. Share -0.9 points.

  4. 4.Coleman

    12.5%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share +0.5 points.

  5. 5.Engel

    9.3%

    Moved from 6th to 5th. 150K estimated branded searches, -2.4% vs prior month. Share +1.8 points.

  6. 6.Igloo

    9.1%

    Moved from 5th to 6th. 147K estimated branded searches, -20.2% vs prior month. Share +0.2 points.

  7. 7.Dometic

    7.2%

    Held 7th. 116K estimated branded searches, -18.4% vs prior month. Share +0.3 points.

  8. 8.Pelican

    1.1%

    Held 8th. 18.4K estimated branded searches, -18.7% vs prior month. Share 0 points.

  9. 9.Icey-Tek

    0.22%

    Held 9th. 3.5K estimated branded searches, -32.6% vs prior month. Share 0 points.

Compare popularity between RTIC and its closest rivals

Every comparison with RTIC

14 comparisons

How has branded search demand for RTIC changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RTIC worldwide rose from 201K to 220K.
  • Across the 12 months ending September 2026, RTIC’s share of searches among cooler box brands worldwide increased from 13% to 13.7%.
  • Across the 12 months ending September 2026, RTIC’s share of searches among cooler box brands worldwide peaked at 18.6% in June 2026 and was lowest at 9.7% in January 2026.
  • Across the 12 months ending September 2026, RTIC rose from 4th to 3rd among cooler box brands worldwide.

How did search popularity change for cooler box brands worldwide in September 2026?

6 changes

  1. In September 2026, Engel overtook Igloo to rank 5th among cooler box brands worldwide, with 9.3% of the searches.

  2. In September 2026, Esky gained share of searches among cooler box brands worldwide, from 26.8% to 28%.

  3. In September 2026, Coleman gained share of searches among cooler box brands worldwide, from 12% to 12.5%.

  4. In September 2026, YETI lost share of searches among cooler box brands worldwide, from 22% to 18.8%.

  5. In September 2026, RTIC lost share of searches among cooler box brands worldwide, from 14.6% to 13.7%.

  6. Dometic’s share of searches among cooler box brands worldwide has gained ground for 3 months in a row, from 6.5% to 7.2% in September 2026.

How are RTIC’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using RTIC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rtic
  • rtic cooler

Do you work for RTIC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does RTIC compete?

RTIC is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cool box brands3rd of 813.4%Show ranking
Cooler box brands3rd of 913.7%Shown above
Backpack cooler brands3rd of 915.4%Show ranking
Creator with pink hair and a pink jacket

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