RTIC vs YETI:Which is searched more?
In September 2026, YETI had more branded searches than RTIC among cool box brands worldwide. YETI had about 301,000 branded searches, while RTIC had 220,000. YETI made up 18.3% of all cool box brand searches we track, and RTIC accounted for 13.4%. These are worldwide searches for English-language branded terms.
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Is RTIC or YETI more popular in search?
Compare the cool box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for YETI, RTIC. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | YETI | RTIC | Coleman | Igloo | Dometic | Vango | Icey-Tek |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 15.7% | 12.8% | 15.7% | 6.3% | 5.9% | 0.28% | 0.22% |
| Nov 2025 | 45.5% | 16.6% | 15.2% | 13.6% | 4.5% | 4.2% | 0.2% | 0.23% |
| Dec 2025 | 44.1% | 19.7% | 14.7% | 13.2% | 4.4% | 3.4% | 0.19% | 0.27% |
| Jan 2026 | 47.3% | 14.1% | 10.4% | 17.3% | 4.7% | 5.4% | 0.46% | 0.3% |
| Feb 2026 | 48.9% | 14.6% | 10.8% | 14.6% | 4.9% | 5.6% | 0.48% | 0.25% |
| Mar 2026 | 40.8% | 18.3% | 12.2% | 14.9% | 7.4% | 5.7% | 0.6% | 0.21% |
| Apr 2026 | 38.1% | 17% | 12.8% | 13.9% | 12% | 5.3% | 0.68% | 0.19% |
| May 2026 | 32.7% | 21.9% | 16.3% | 12% | 10.6% | 5.6% | 0.72% | 0.25% |
| Jun 2026 | 30.1% | 24.6% | 18.4% | 11% | 9.9% | 5.2% | 0.66% | 0.19% |
| Jul 2026 | 26.5% | 26.5% | 17.6% | 11.9% | 10.8% | 5.6% | 0.87% | 0.25% |
| Aug 2026 | 33.8% | 22.6% | 15.1% | 12.4% | 9.2% | 5.8% | 0.91% | 0.26% |
| Sep 2026 | 40.9% | 18.3% | 13.4% | 12.2% | 8.9% | 5.7% | 0.49% | 0.21% |
How has the RTIC and YETI comparison changed over the last 12 months?
3 findings
- YETI was ahead of RTIC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, RTIC’s share of searches among cool box brands worldwide moved from 12.8% to 13.4%, and its estimated monthly branded searches moved from 201K to 220K.
- Across the 12 months ending September 2026, YETI’s share of searches among cool box brands worldwide moved from 15.7% to 18.3%, and its estimated monthly branded searches moved from 246K to 301K.
How did search popularity change for cool box brands worldwide in September 2026?
2 changes
In September 2026, YETI lost share of searches among cool box brands worldwide, from 22.6% to 18.3%.
In September 2026, RTIC lost share of searches among cool box brands worldwide, from 15.1% to 13.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using RTIC’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cool box brands
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