Icey-Tek vs RTIC:Which is more popular?
In September 2026, RTIC had more branded searches than Icey-Tek among cool box brands worldwide. RTIC had about 220,000 branded searches, while Icey-Tek had 3,540. RTIC made up 13.4% of all cool box brand searches we track, and Icey-Tek accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about cool box brands, RTIC appeared in all five answers and Icey-Tek in none.
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Top cool box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, RTIC appeared in all five answers. Icey-Tek did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
RTIC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Igloo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dometic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vango0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Icey-Tek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cool box brands
5 answers
Asked ChatGPT
“Which cool box brand should I buy?”
Asked ChatGPT
“What are the best cool box brands?”
Asked ChatGPT
“What's the best cool box brand for picnics and day trips?”
Searched Google, AI Overview
“best cool box”
Searched Google, AI Overview
“insulated cool box”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Icey-Tek or RTIC more popular in search?
This chart shows how often people search Google for Icey-Tek and RTIC by name. Each line represents a brand's share of searches for all eight cool box brands we track, month by month, from English-language searches worldwide.
Share of searches by month for RTIC, Icey-Tek. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | YETI | RTIC | Coleman | Igloo | Dometic | Vango | Icey-Tek |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 15.7% | 12.8% | 15.7% | 6.3% | 5.9% | 0.28% | 0.22% |
| Nov 2025 | 45.5% | 16.6% | 15.2% | 13.6% | 4.5% | 4.2% | 0.2% | 0.23% |
| Dec 2025 | 44.1% | 19.7% | 14.7% | 13.2% | 4.4% | 3.4% | 0.19% | 0.27% |
| Jan 2026 | 47.3% | 14.1% | 10.4% | 17.3% | 4.7% | 5.4% | 0.46% | 0.3% |
| Feb 2026 | 48.9% | 14.6% | 10.8% | 14.6% | 4.9% | 5.6% | 0.48% | 0.25% |
| Mar 2026 | 40.8% | 18.3% | 12.2% | 14.9% | 7.4% | 5.7% | 0.6% | 0.21% |
| Apr 2026 | 38.1% | 17% | 12.8% | 13.9% | 12% | 5.3% | 0.68% | 0.19% |
| May 2026 | 32.7% | 21.9% | 16.3% | 12% | 10.6% | 5.6% | 0.72% | 0.25% |
| Jun 2026 | 30.1% | 24.6% | 18.4% | 11% | 9.9% | 5.2% | 0.66% | 0.19% |
| Jul 2026 | 26.5% | 26.5% | 17.6% | 11.9% | 10.8% | 5.6% | 0.87% | 0.25% |
| Aug 2026 | 33.8% | 22.6% | 15.1% | 12.4% | 9.2% | 5.8% | 0.91% | 0.26% |
| Sep 2026 | 40.9% | 18.3% | 13.4% | 12.2% | 8.9% | 5.7% | 0.49% | 0.21% |
How has the Icey-Tek and RTIC comparison changed over the last 12 months?
3 findings
- RTIC was ahead of Icey-Tek in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Icey-Tek’s share of searches among cool box brands worldwide moved from 0.22% to 0.21%, and its estimated monthly branded searches held steady at 3.5K.
- Across the 12 months ending September 2026, RTIC’s share of searches among cool box brands worldwide moved from 12.8% to 13.4%, and its estimated monthly branded searches moved from 201K to 220K.
How did search popularity change for cool box brands worldwide in September 2026?
1 change
In September 2026, RTIC lost share of searches among cool box brands worldwide, from 15.1% to 13.4%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Icey-Tek’s and RTIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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