How popular isIcey-Tek in search?
In August 2026, there were an estimated 4.4K branded searches for Icey-Tek worldwide which is up 51.7% over the last 11 months. Icey-Tek holds 0.42% estimated Share of Search among cooler box brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cooler box brands compete with Icey-Tek?
Share of Search by month for Pelican, YETI, Icey-Tek. The figures are in the table below the chart.
View monthly share of search table
| Month | Pelican | YETI | Dometic | Icey-Tek | Engel |
|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 27.2% | 0.17% | 0.21% | 0.04% |
| Nov 2025 | 70.5% | 29.1% | 0.14% | 0.21% | 0.04% |
| Dec 2025 | 63.3% | 36.2% | 0.15% | 0.23% | 0.07% |
| Jan 2026 | 69.3% | 30.2% | 0.2% | 0.25% | 0.05% |
| Feb 2026 | 71.2% | 28.4% | 0.17% | 0.21% | 0.03% |
| Mar 2026 | 74% | 25.5% | 0.21% | 0.21% | 0.03% |
| Apr 2026 | 68% | 31.4% | 0.3% | 0.24% | 0.03% |
| May 2026 | 59.9% | 39.3% | 0.39% | 0.39% | 0.03% |
| Jun 2026 | 55% | 44% | 0.54% | 0.36% | 0.04% |
| Jul 2026 | 53.8% | 45.1% | 0.65% | 0.43% | 0.04% |
| Aug 2026 | 52.7% | 46.3% | 0.52% | 0.42% | 0.05% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.7% | 550K | 0% | -1.1 points | |
| 2, held 2nd | 46.3% | 483K | +4.9% | +1.2 points | |
| 3, held 3rd | 0.52% | 5.4K | -18.2% | -0.1 points | |
| 4, held 4th | 0.42% | 4.4K | 0% | 0 points | |
| 5, held 5th | 0.05% | 480 | +23.1% | 0 points |
1.
Pelican52.7%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -1.1 points.
2.
YETI46.3%
Held 2nd. 483K estimated branded searches, +4.9% vs prior month. Share +1.2 points.
3.
Dometic
0.52%
Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
4.Icey-Tek
0.42%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Engel0.05%
Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between Icey-Tek and its closest rivals
Every comparison with Icey-Tek
4 comparisons
How has branded search demand for Icey-Tek changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Icey-Tek worldwide rose from 2.9K to 4.4K.
- Across the 11 months ending August 2026, Icey-Tek fell from 3rd to 4th among cooler box brands worldwide.
How did search popularity change for cooler box brands worldwide in August 2026?
5 changes
In August 2026, YETI gained estimated Share of Search among cooler box brands worldwide, from 45.1% to 46.3%.
In August 2026, Pelican lost estimated Share of Search among cooler box brands worldwide, from 53.8% to 52.7%.
Estimated monthly branded searches for Dometic worldwide rose 125% over 11 measured months, from 2.4K to 5.4K in August 2026.
Estimated monthly branded searches for Icey-Tek worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
Estimated monthly branded searches for Engel worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
How is Icey-Tek measured?
Brandwave collects information about searches that people make online using Icey-Tek’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- icey tek
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