Brandwave

Coleman vs Icey-Tek:Which is searched more?

In September 2026, Coleman had more branded searches than Icey-Tek among cool box brands worldwide. Coleman was estimated to have 241K branded searches compared to Icey-Tek’s 3.5K, and held a 17.1% Share of Search versus Icey-Tek’s 0.25%. These are worldwide searches for English-language branded terms.

Share of Search among cool box brands worldwide in September 2026Which is more popular in search, Coleman or Icey-Tek?
Coleman17.1%241K searches
vs
Icey-Tek0.25%3.5K searches

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Which is more popular in search, Coleman or Icey-Tek?

Compare the cool box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Coleman and Icey-Tek among cool box brands worldwide, by month

Share of Search by month for Coleman, Icey-Tek. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltIglooColemanDometicVangoIcey-Tek
Oct 202544.1%29.5%18.3%7.5%0.29%0.23%
Nov 202549.6%27.1%16.8%5.9%0.22%0.26%
Dec 202550.2%27.4%16.8%5%0.22%0.31%
Jan 202641.4%33.9%17.9%6.1%0.41%0.26%
Feb 202649%26.8%16.6%6.9%0.48%0.25%
Mar 202646.3%25.3%19.5%8%0.68%0.24%
Apr 202646.1%25.2%19.7%8%0.83%0.23%
May 202644.8%24.5%20%9.4%0.98%0.34%
Jun 202644.5%24.4%20.4%9.4%0.98%0.28%
Jul 202639.3%26.3%22.1%10.7%1.3%0.37%
Aug 202644.4%24.3%20.4%9.4%1.2%0.35%
Sep 202647.7%26.1%17.1%8.2%0.57%0.25%

How has the Coleman and Icey-Tek comparison changed over the last 12 months?

  • Coleman was ahead of Icey-Tek in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among cool box brands worldwide moved from 18.3% to 17.1%, and its estimated monthly branded searches moved from 279K to 241K.
  • Across the 12 months ending September 2026, Icey-Tek’s estimated Share of Search among cool box brands worldwide moved from 0.23% to 0.25%, and its estimated monthly branded searches held steady at 3.5K.

How did search popularity change for cool box brands worldwide in September 2026?

  1. In September 2026, Coleman lost estimated Share of Search among cool box brands worldwide, from 20.4% to 17.1%.

Other head-to-heads among cool box brands

How each brand is measured

Brandwave collects information about searches that people make online using Coleman’s and Icey-Tek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coleman

3 branded search terms

  • coleman
  • coleman camping stove
  • coleman tent

Icey-Tek

3 branded search terms

  • icey tek
  • icey tek cooler
  • icey tek esky

How the Brand Demand Index is measured

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