Icey-Tek vs YETI:Which is more popular by branded search?

Name: Icey-Tek vs YETI: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, YETI had more branded searches than Icey-Tek among cooler box brands worldwide. YETI was estimated to have 483K branded searches compared to Icey-Tek’s 4.4K, and held a 46.3% Share of Search versus Icey-Tek’s 0.42%. These are worldwide searches for English-language branded terms.

Share of Search among cooler box brands worldwide in August 2026Which is more popular in search, Icey-Tek or YETI?

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Which is more popular in search, Icey-Tek or YETI?

Compare the cooler box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Icey-Tek and YETI among cooler box brands worldwide, by month

Month	Pelican	YETI	Dometic	Icey-Tek	Engel
Oct 2025	72.4%	27.2%	0.17%	0.21%	0.04%
Nov 2025	70.5%	29.1%	0.14%	0.21%	0.04%
Dec 2025	63.3%	36.2%	0.15%	0.23%	0.07%
Jan 2026	69.3%	30.2%	0.2%	0.25%	0.05%
Feb 2026	71.2%	28.4%	0.17%	0.21%	0.03%
Mar 2026	74%	25.5%	0.21%	0.21%	0.03%
Apr 2026	68%	31.4%	0.3%	0.24%	0.03%
May 2026	59.9%	39.3%	0.39%	0.39%	0.03%
Jun 2026	55%	44%	0.54%	0.36%	0.04%
Jul 2026	53.8%	45.1%	0.65%	0.43%	0.04%
Aug 2026	52.7%	46.3%	0.52%	0.42%	0.05%
Sep 2026	—	—	—	—	—

How has the Icey-Tek and YETI comparison changed over the last 12 months?

3 findings

YETI was ahead of Icey-Tek in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Icey-Tek’s estimated Share of Search among cooler box brands worldwide moved from 0.21% to 0.42%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
Across the 11 months ending August 2026, YETI’s estimated Share of Search among cooler box brands worldwide moved from 27.2% to 46.3%, and its estimated monthly branded searches moved from 375K to 483K.

How did search popularity change for cooler box brands worldwide in August 2026?

2 changes

In August 2026, YETI gained estimated Share of Search among cooler box brands worldwide, from 45.1% to 46.3%.
Estimated monthly branded searches for Icey-Tek worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Icey-Tek’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.