Engel vs Igloo:Which is searched more?
In September 2026, Igloo had more branded searches than Engel among chilly bin and cooler brands worldwide. Igloo was estimated to have 368K branded searches compared to Engel’s 150K, and held a 27.1% Share of Search versus Engel’s 11%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Engel or Igloo?
Compare the chilly bin and portable cooler brands people take camping, fishing and to the beach. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Igloo, Engel. The figures are in the table below the chart.
View monthly share of search table
| Month | Esky | YETI | Igloo | Engel | Icey-Tek |
|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 25.6% | 31.3% | 11.5% | 0.24% |
| Nov 2025 | 28.1% | 30.9% | 28.1% | 12.6% | 0.27% |
| Dec 2025 | 24.5% | 37.4% | 24.5% | 13.2% | 0.28% |
| Jan 2026 | 31.7% | 24.7% | 31.7% | 11.6% | 0.24% |
| Feb 2026 | 37.8% | 27% | 25.3% | 9.7% | 0.24% |
| Mar 2026 | 39.2% | 24.1% | 26.2% | 10.3% | 0.25% |
| Apr 2026 | 33.6% | 27.9% | 27.5% | 10.7% | 0.26% |
| May 2026 | 32% | 30.9% | 26.2% | 10.5% | 0.37% |
| Jun 2026 | 32% | 30.7% | 26.1% | 10.9% | 0.3% |
| Jul 2026 | 36.3% | 29.8% | 24.3% | 9.3% | 0.34% |
| Aug 2026 | 35.4% | 30.6% | 23.7% | 9.9% | 0.34% |
| Sep 2026 | 33.1% | 28.5% | 27.1% | 11% | 0.26% |
How has the Engel and Igloo comparison changed over the last 12 months?
3 findings
- Igloo was ahead of Engel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Engel’s estimated Share of Search among chilly bin and cooler brands worldwide moved from 11.5% to 11%, and its estimated monthly branded searches moved from 166K to 150K.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among chilly bin and cooler brands worldwide moved from 31.3% to 27.1%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for chilly bin and cooler brands worldwide in September 2026?
2 changes
In September 2026, Igloo gained estimated Share of Search among chilly bin and cooler brands worldwide, from 23.7% to 27.1%.
In September 2026, Engel gained estimated Share of Search among chilly bin and cooler brands worldwide, from 9.9% to 11%.
Other head-to-heads among chilly bin and cooler brands
How each brand is measured
Brandwave collects information about searches that people make online using Engel’s and Igloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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