Brandwave

Dometic vs Igloo:Which is searched more?

In September 2026, Igloo had more branded searches than Dometic among cool Box brands worldwide. Igloo was estimated to have 368K branded searches compared to Dometic’s 116K, and held a 26.1% Share of Search versus Dometic’s 8.2%. These are worldwide searches for English-language branded terms.

Share of Search among cool Box brands worldwide in September 2026Which is more popular in search, Dometic or Igloo?
Dometic8.2%116K searches
vs
Igloo26.1%368K searches

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Which is more popular in search, Dometic or Igloo?

Compare the cool box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dometic and Igloo among cool Box brands worldwide, by month

Share of Search by month for Igloo, Dometic. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltIglooColemanDometicVangoIcey-Tek
Oct 202544.1%29.5%18.3%7.5%0.29%0.23%
Nov 202549.6%27.1%16.8%5.9%0.22%0.26%
Dec 202550.2%27.4%16.8%5%0.22%0.31%
Jan 202641.4%33.9%17.9%6.1%0.41%0.26%
Feb 202649%26.8%16.6%6.9%0.48%0.25%
Mar 202646.3%25.3%19.5%8%0.68%0.24%
Apr 202646.1%25.2%19.7%8%0.83%0.23%
May 202644.8%24.5%20%9.4%0.98%0.34%
Jun 202644.5%24.4%20.4%9.4%0.98%0.28%
Jul 202639.3%26.3%22.1%10.7%1.3%0.37%
Aug 202644.4%24.3%20.4%9.4%1.2%0.35%
Sep 202647.7%26.1%17.1%8.2%0.57%0.25%

How has the Dometic and Igloo comparison changed over the last 12 months?

  • Igloo was ahead of Dometic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dometic’s estimated Share of Search among cool Box brands worldwide moved from 7.5% to 8.2%, and its estimated monthly branded searches moved from 115K to 116K.
  • Across the 12 months ending September 2026, Igloo’s estimated Share of Search among cool Box brands worldwide moved from 29.5% to 26.1%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for cool Box brands worldwide in September 2026?

  1. In September 2026, Igloo gained estimated Share of Search among cool Box brands worldwide, from 24.3% to 26.1%.

  2. In September 2026, Dometic lost estimated Share of Search among cool Box brands worldwide, from 9.4% to 8.2%.

Other head-to-heads among cool Box brands

How each brand is measured

Brandwave collects information about searches that people make online using Dometic’s and Igloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dometic

3 branded search terms

  • dometic
  • dometic cfx
  • dometic fridge

Igloo

1 branded search term

  • igloo

How the Brand Demand Index is measured

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Put your own brand in this comparison

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