Brandwave

Lunch cooler brands:Which are searched most?

In September 2026, Igloo was the most searched among lunch cooler brands worldwide, with an estimated 147K branded searches and 97.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Igloo97.6%
  2. YETI1.9%
  3. Carhartt0.48%

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Share of SearchLeaderboard

Compare the lunch cooler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among lunch cooler brands worldwide, by month

Share of Search by month for Igloo. The figures are in the table below the chart.

View monthly share of search table
MonthIglooYETICarhartt
Oct 202596.3%2.8%0.86%
Nov 202594.7%4.2%1%
Dec 202593.5%5%1.5%
Jan 202694.1%5.1%0.83%
Feb 202691.8%3.3%4.9%
Mar 202697%2.3%0.7%
Apr 202698.5%1.1%0.33%
May 202698.4%1.3%0.33%
Jun 202691.1%1.5%7.4%
Jul 202685.9%1.4%12.7%
Aug 202697.2%2.3%0.47%
Sep 202697.6%1.9%0.48%

This month’s ranking, September 2026

  1. 1.Igloo

    97.6%

    Held 1st. 147K estimated branded searches, -20.2% vs prior month. Share +0.4 points.

  2. 2.YETI

    1.9%

    Held 2nd. 2.9K estimated branded searches, -34.1% vs prior month. Share -0.4 points.

  3. 3.Carhartt

    0.48%

    Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among lunch cooler brands worldwide?

In September 2026, Igloo was the most searched among lunch cooler brands worldwide, with an estimated 147K branded searches and 97.6% estimated Share of Search within this set. YETI is in 2nd place, 95.7 percentage points behind at 1.9% Share of Search.

Global lunch cooler brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Igloo96.3% → 97.6%98.5%Apr 202685.9%Jul 20261st
YETI2.8% → 1.9%5.1%Jan 20261.1%Apr 20262nd
Carhartt0.86% → 0.48%12.7%Jul 20260.33%May 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Igloo’s estimated Share of Search among lunch cooler brands worldwide increased from 96.3% to 97.6%.
  • Across the 12 months ending September 2026, YETI’s estimated Share of Search among lunch cooler brands worldwide decreased from 2.8% to 1.9%.
  • Across the 12 months ending September 2026, Igloo’s estimated Share of Search among lunch cooler brands worldwide peaked at 98.5% in April 2026 and was lowest at 85.9% in July 2026.
  • Across the 12 months ending September 2026, YETI’s estimated Share of Search among lunch cooler brands worldwide peaked at 5.1% in January 2026 and was lowest at 1.1% in April 2026.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among lunch cooler brands worldwide peaked at 12.7% in July 2026 and was lowest at 0.33% in May 2026.
  • Across the 12 months ending September 2026, Carhartt held steady: its estimated Share of Search among lunch cooler brands worldwide moved less than 0.5 percentage points.

How did search popularity change for lunch cooler brands worldwide in September 2026?

  1. Estimated monthly branded searches for Igloo worldwide rose 48.5% over 12 measured months, from 98.7K to 147K in September 2026.

  2. Estimated monthly branded searches for Carhartt worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

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