How popular isYETI in search?
In September 2026, there were an estimated 388K branded searches for YETI worldwide which is up 5.3% over the last 12 months. YETI holds 39.4% estimated Share of Search among lunch cooler brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which lunch cooler brands compete with YETI?
Share of Search by month for Carhartt, YETI, Igloo. The figures are in the table below the chart.
View monthly share of search table
| Month | Carhartt | YETI | Igloo |
|---|---|---|---|
| Oct 2025 | 63.8% | 28.6% | 7.7% |
| Nov 2025 | 72.3% | 23.8% | 3.9% |
| Dec 2025 | 66.2% | 30.2% | 3.6% |
| Jan 2026 | 62.4% | 32.6% | 5.1% |
| Feb 2026 | 49.5% | 43.2% | 7.4% |
| Mar 2026 | 39.6% | 44.4% | 16% |
| Apr 2026 | 25.5% | 47.5% | 26.9% |
| May 2026 | 20.2% | 53.1% | 26.7% |
| Jun 2026 | 20.2% | 52.8% | 27.1% |
| Jul 2026 | 19.6% | 53.7% | 26.7% |
| Aug 2026 | 27.2% | 52.5% | 20.3% |
| Sep 2026 | 45.7% | 39.4% | 14.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 45.7% | 450K | +82.9% | +18.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 39.4% | 388K | -18.4% | -13.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.9% | 147K | -20.2% | -5.4 points |
1.
Carhartt45.7%
Moved from 2nd to 1st. 450K estimated branded searches, +82.9% vs prior month. Share +18.5 points.
2.
YETI39.4%
Moved from 1st to 2nd. 388K estimated branded searches, -18.4% vs prior month. Share -13.1 points.
3.
Igloo14.9%
Held 3rd. 147K estimated branded searches, -20.2% vs prior month. Share -5.4 points.
Compare search popularity between YETI and its closest rivals
Every comparison with YETI
24 comparisons
- Carhartt vs YETI
- Elgato vs YETI
- Esky vs YETI
- Hydro Flask vs YETI
- HyperX vs YETI
- Owala vs YETI
- Stanley vs YETI
- RODE vs YETI
- Coleman vs YETI
- Shure vs YETI
- Pelican vs YETI
- Engel vs YETI
- Igloo vs YETI
- Frank Green vs YETI
- Corkcicle vs YETI
- Nalgene vs YETI
- Dometic vs YETI
- Chilly's vs YETI
- Blue vs YETI
- Klean Kanteen vs YETI
- Wild One vs YETI
- S'well vs YETI
- Icey-Tek vs YETI
- Maze vs YETI
How has branded search demand for YETI changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for YETI worldwide rose from 368K to 388K.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among lunch cooler brands worldwide increased from 28.6% to 39.4%.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among lunch cooler brands worldwide peaked at 53.7% in July 2026 and was lowest at 23.8% in November 2025.
How did search popularity change for lunch cooler brands worldwide in September 2026?
3 changes
In September 2026, Carhartt overtook YETI to become the leader among lunch cooler brands worldwide, with 45.7% estimated Share of Search.
In September 2026, YETI lost estimated Share of Search among lunch cooler brands worldwide, from 52.5% to 39.4%.
In September 2026, Igloo lost estimated Share of Search among lunch cooler brands worldwide, from 20.3% to 14.9%.
Where does YETI compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Insulated tumbler brands | 4th of 7 | 6.2% | Show ranking |
| Drink bottle brands | 4th of 6 | 6.3% | Show ranking |
| Insulated drinkware brands | 4th of 5 | 6.5% | Show ranking |
| Boom arm brands | 3rd of 6 | 20% | Show ranking |
| Metal straw brands | 3rd of 3 | 25.6% | Show ranking |
| Water bottle brands | 2nd of 6 | 32.8% | Show ranking |
| Chilly bin and cooler brands | 2nd of 5 | 34.1% | Show ranking |
| Lunch cooler brands | 2nd of 3 | 39.4% | Shown above |
| Cooler box brands | 1st of 5 | 46.7% | Show ranking |
| Ice box brands | 1st of 3 | 50% | Show ranking |
| Dog bowl brands | 1st of 3 | 90.3% | Show ranking |
How is YETI measured?
Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- yeti drinkware
- yeti rambler
- yeti tumbler
- yeti water bottle
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Is YETI your brand?
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