Pelican vs YETI:Which is more popular by branded search?
In August 2026, Pelican had more branded searches than YETI among cooler box brands worldwide. Pelican was estimated to have 550K branded searches compared to YETI’s 483K, and held a 52.7% Share of Search versus YETI’s 46.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pelican or YETI?
Compare the cooler box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pelican, YETI. The figures are in the table below the chart.
View monthly share of search table
| Month | Pelican | YETI | Dometic | Icey-Tek | Engel |
|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 27.2% | 0.17% | 0.21% | 0.04% |
| Nov 2025 | 70.5% | 29.1% | 0.14% | 0.21% | 0.04% |
| Dec 2025 | 63.3% | 36.2% | 0.15% | 0.23% | 0.07% |
| Jan 2026 | 69.3% | 30.2% | 0.2% | 0.25% | 0.05% |
| Feb 2026 | 71.2% | 28.4% | 0.17% | 0.21% | 0.03% |
| Mar 2026 | 74% | 25.5% | 0.21% | 0.21% | 0.03% |
| Apr 2026 | 68% | 31.4% | 0.3% | 0.24% | 0.03% |
| May 2026 | 59.9% | 39.3% | 0.39% | 0.39% | 0.03% |
| Jun 2026 | 55% | 44% | 0.54% | 0.36% | 0.04% |
| Jul 2026 | 53.8% | 45.1% | 0.65% | 0.43% | 0.04% |
| Aug 2026 | 52.7% | 46.3% | 0.52% | 0.42% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Pelican and YETI comparison changed over the last 12 months?
3 findings
- Pelican was ahead of YETI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pelican’s estimated Share of Search among cooler box brands worldwide moved from 72.4% to 52.7%, and its estimated monthly branded searches moved from 1M to 550K.
- Across the 11 months ending August 2026, YETI’s estimated Share of Search among cooler box brands worldwide moved from 27.2% to 46.3%, and its estimated monthly branded searches moved from 375K to 483K.
How did search popularity change for cooler box brands worldwide in August 2026?
2 changes
In August 2026, YETI gained estimated Share of Search among cooler box brands worldwide, from 45.1% to 46.3%.
In August 2026, Pelican lost estimated Share of Search among cooler box brands worldwide, from 53.8% to 52.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Pelican’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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