Brandwave

How popular isYETI?

In September 2026, people searched for YETI by name about 820,000 times worldwide, a 13.5% increase from the previous year. These searches made up 7.8% of all global lunch bag brand searches, placing YETI fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about lunch bag brands, YETI appeared in three of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

YETI is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Hydro FlaskShare of searches 44.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. JanSportShare of searches 20%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. HerschelShare of searches 19.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. YETIShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. BentgoShare of searches 6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top lunch bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. YETI is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carhartt1st
  2. Hydro Flask2nd
  3. Bentgo2nd
  4. PackIt4th
  5. YETI5th
  6. Lifewit6th
  7. JanSport–
  8. Herschel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydro Flask3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bentgo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PackIt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lifewit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carhartt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JanSport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Herschel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lunch bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which lunch bag brands compete with YETI?

YETI against lunch bag brands worldwide, by month

Share of searches by month for Hydro Flask, JanSport, Herschel, YETI, Bentgo. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskJanSportHerschelYETIBentgoPackItLifewitCarhartt
Oct 202555.7%16.7%16.4%6.4%2.7%1.7%0.29%0.09%
Nov 202557.2%14%16.8%7.9%2.3%1.5%0.25%0.07%
Dec 202556%13.7%16.5%9.6%2.3%1.5%0.37%0.11%
Jan 202648.7%21.8%17%6.9%3.6%1.6%0.32%0.05%
Feb 202646.3%25.3%16.2%6.6%3.4%1.6%0.3%0.37%
Mar 202648.2%21.5%17.4%6.9%3.5%2%0.39%0.09%
Apr 202651.5%18.9%18%6.1%3.1%2%0.41%0.08%
May 202648.5%21.7%17.5%7.1%2.9%1.9%0.39%0.08%
Jun 202643.8%23.9%16.4%8%3.9%1.9%0.35%1.8%
Jul 202635.9%35.9%12.9%6.3%4.8%1.5%0.29%2.2%
Aug 202635.6%35.6%15.2%6.2%5.8%1.4%0.23%0.05%
Sep 202644.8%20%19.1%7.8%6%1.8%0.44%0.07%

  1. 1.Hydro Flask

    44.8%

    Held 1st. 450K estimated branded searches, -33.1% vs prior month. Share +9.2 points.

  2. 2.JanSport

    20%

    Held 2nd. 201K estimated branded searches, -70.1% vs prior month. Share -15.6 points.

  3. 3.Herschel

    19.1%

    Held 3rd. 192K estimated branded searches, -32.9% vs prior month. Share +4 points.

  4. 4.YETI

    7.8%

    Held 4th. 78.4K estimated branded searches, -32.8% vs prior month. Share +1.6 points.

  5. 5.Bentgo

    6%

    Held 5th. 60.5K estimated branded searches, -45% vs prior month. Share +0.2 points.

  6. 6.PackIt

    1.8%

    Held 6th. 18.4K estimated branded searches, -29.8% vs prior month. Share +0.4 points.

  7. 7.Lifewit

    0.44%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Carhartt

    0.07%

    Held 8th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between YETI and its closest rivals

Every comparison with YETI

32 comparisons

How has branded search demand for YETI changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for YETI worldwide rose from 722K to 820K.
  • Across the 12 months ending September 2026, YETI’s share of searches among lunch bag brands worldwide increased from 6.4% to 7.8%.
  • Across the 12 months ending September 2026, YETI’s share of searches among lunch bag brands worldwide peaked at 9.6% in December 2025 and was lowest at 6.1% in April 2026.

How did search popularity change for lunch bag brands worldwide in September 2026?

6 changes

  1. In September 2026, Hydro Flask gained share of searches among lunch bag brands worldwide, from 35.6% to 44.8%.

  2. In September 2026, Herschel gained share of searches among lunch bag brands worldwide, from 15.2% to 19.1%.

  3. In September 2026, YETI gained share of searches among lunch bag brands worldwide, from 6.2% to 7.8%.

  4. In September 2026, JanSport lost share of searches among lunch bag brands worldwide, from 35.6% to 20%.

  5. Bentgo’s share of searches among lunch bag brands worldwide has gained ground for 3 months in a row, from 3.9% to 6% in September 2026.

  6. Estimated monthly branded searches for Lifewit worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.

How are YETI’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yeti backpack cooler
  • yeti chilly bin
  • yeti cooler
  • yeti cooler box
  • yeti daytrip
  • yeti dog bowl
  • yeti drinkware
  • yeti ice box
  • yeti lunch box
  • yeti lunch cooler
  • yeti rambler
  • yeti tumbler
  • yeti water bottle

Do you work for YETI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does YETI compete?

YETI is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Insulated drinkware brands4th of 76%Show ranking
Cool box brands2nd of 818.3%Show ranking
Cooler box brands2nd of 918.8%Show ranking
Backpack cooler brands7th of 92.3%Show ranking
Lunch bag brands4th of 87.8%Shown above
Drink bottle brands7th of 70.33%Show ranking
Insulated tumbler brands7th of 70.33%Show ranking
Water bottle brands7th of 70.37%Show ranking
Metal straw brands4th of 60.5%Show ranking
Lunch cooler brands4th of 51.6%Show ranking
Dog bowl brands2nd of 323.3%Show ranking
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