Brandwave

How popular isHydro Flask?

In September 2026, people searched for Hydro Flask by name about 478,000 times worldwide, a 17.1% decrease from the previous year. These searches made up 4.1% of all global lunch cooler brand searches, placing Hydro Flask third out of five brands. When we asked both ChatGPT and Google AI Overviews about lunch cooler brands, Hydro Flask appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Hydro Flask is the third most searched of 5 competitors and the most recommended in AI answers.

  1. IglooShare of searches 83.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. PackItShare of searches 10.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Hydro FlaskShare of searches 4.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. YETIShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. CarharttShare of searches 0.41%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Hydro Flask website (opens in a new tab)

Follow Hydro Flask and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top lunch cooler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hydro Flask appeared in all five answers. Hydro Flask is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. Carhartt2nd
  3. YETI3rd
  4. PackIt4th
  5. Igloo5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carhartt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PackIt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Igloo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about lunch cooler brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which lunch cooler brands compete with Hydro Flask?

Hydro Flask against lunch cooler brands worldwide, by month

Share of searches by month for Igloo, PackIt, Hydro Flask. The figures are in the table below the chart.

View monthly share of searches table
MonthIglooPackItHydro FlaskYETICarhartt
Oct 202578%13.6%5.4%2.3%0.7%
Nov 202572.9%15.5%7.5%3.3%0.8%
Dec 202569.9%15.8%9.4%3.8%1.1%
Jan 202667%17.8%11%3.6%0.59%
Feb 202671.1%16.7%5.8%2.6%3.8%
Mar 202679.7%12%5.8%1.9%0.58%
Apr 202687.6%7.1%4%0.99%0.3%
May 202686.7%6.8%5%1.2%0.29%
Jun 202680.6%7%4.5%1.3%6.6%
Jul 202675.6%7.9%4.1%1.2%11.2%
Aug 202681.2%11.6%4.9%1.9%0.39%
Sep 202683.3%10.5%4.1%1.6%0.41%

  1. 1.Igloo

    83.3%

    Held 1st. 147K estimated branded searches, -20.2% vs prior month. Share +2.1 points.

  2. 2.PackIt

    10.5%

    Held 2nd. 18.4K estimated branded searches, -29.8% vs prior month. Share -1.1 points.

  3. 3.Hydro Flask

    4.1%

    Held 3rd. 7.3K estimated branded searches, -33.6% vs prior month. Share -0.7 points.

  4. 4.YETI

    1.6%

    Held 4th. 2.9K estimated branded searches, -34.1% vs prior month. Share -0.3 points.

  5. 5.Carhartt

    0.41%

    Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Hydro Flask and its closest rivals

Every comparison with Hydro Flask

24 comparisons

How has branded search demand for Hydro Flask changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hydro Flask worldwide fell from 576K to 478K.
  • Across the 12 months ending September 2026, Hydro Flask’s share of searches among lunch cooler brands worldwide decreased from 5.4% to 4.1%.
  • Across the 12 months ending September 2026, Hydro Flask’s share of searches among lunch cooler brands worldwide peaked at 11% in January 2026 and was lowest at 4% in April 2026.

How did search popularity change for lunch cooler brands worldwide in September 2026?

4 changes

  1. In September 2026, Igloo gained share of searches among lunch cooler brands worldwide, from 81.2% to 83.3%.

  2. In September 2026, PackIt lost share of searches among lunch cooler brands worldwide, from 11.6% to 10.5%.

  3. In September 2026, Hydro Flask lost share of searches among lunch cooler brands worldwide, from 4.9% to 4.1%.

  4. Estimated monthly branded searches for Carhartt worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are Hydro Flask’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Hydro Flask’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hydro flask
  • hydro flask bottle
  • hydro flask cooler
  • hydro flask lunch bag
  • hydro flask tumbler

Do you work for Hydro Flask? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hydro Flask compete?

Hydro Flask is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Insulated drinkware brands3rd of 77.2%Show ranking
Backpack cooler brands1st of 931.6%Show ranking
Lunch bag brands1st of 844.8%Show ranking
Drink bottle brands1st of 750.6%Show ranking
Insulated tumbler brands1st of 751.9%Show ranking
Water bottle brands1st of 757.1%Show ranking
Metal straw brands1st of 677.7%Show ranking
Lunch cooler brands3rd of 54.1%Shown above
Creator with pink hair and a pink jacket

Is Hydro Flask your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free