Brandwave

How popular isHydro Flask in search?

In September 2026, there were an estimated 470K branded searches for Hydro Flask worldwide which is down 17.4% over the last 12 months. Hydro Flask holds 27.5% estimated Share of Search among backpack cooler brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Carhartt27.5%
  2. Hydro Flask27.5%
  3. Columbia14.9%
  4. Coleman12.3%
  5. Igloo8.9%
  6. Corkcicle6.7%
  7. Pelican2.2%
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Which backpack cooler brands compete with Hydro Flask?

Hydro Flask against backpack cooler brands worldwide, by month

Share of Search by month for Carhartt, Hydro Flask, Columbia, Coleman, Igloo, Corkcicle, Pelican. The figures are in the table below the chart.

View monthly share of search table
MonthCarharttHydro FlaskColumbiaColemanIglooCorkciclePelican
Oct 202536.7%24.5%16.3%11%4.4%6%1.1%
Nov 202543.5%19.5%21.8%7.1%2.3%4.8%0.87%
Dec 202544.3%19.9%20.6%7.3%2.4%4.9%0.72%
Jan 202636.1%24.1%20.4%10.8%2.9%4.8%0.88%
Feb 202628.5%28.5%19%12.7%4.2%5.7%1.3%
Mar 202620.6%30.8%15.1%16.9%8.4%6.2%2%
Apr 202613.8%30.9%13.8%16.9%14.6%7.6%2.5%
May 202611.6%31.7%13%17.4%15.4%7.8%3.2%
Jun 202611.6%31.7%12%17.3%15.6%7.8%3.9%
Jul 202610.9%36.2%11.2%16.2%14.7%7.2%3.6%
Aug 202614.4%39.3%12.2%14.4%10.7%6.4%2.6%
Sep 202627.5%27.5%14.9%12.3%8.9%6.7%2.2%

  1. 1.Carhartt

    27.5%

    Moved from 2nd to 1st. 450K estimated branded searches, +82.9% vs prior month. Share +13.1 points.

  2. 2.Hydro Flask

    27.5%

    Moved from 1st to 2nd. 450K estimated branded searches, -33.1% vs prior month. Share -11.8 points.

  3. 3.Columbia

    14.9%

    Moved from 4th to 3rd. 245K estimated branded searches, +17.2% vs prior month. Share +2.7 points.

  4. 4.Coleman

    12.3%

    Moved from 3rd to 4th. 201K estimated branded searches, -18.3% vs prior month. Share -2.1 points.

  5. 5.Igloo

    8.9%

    Held 5th. 147K estimated branded searches, -20.2% vs prior month. Share -1.8 points.

  6. 6.Corkcicle

    6.7%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Pelican

    2.2%

    Held 7th. 36.5K estimated branded searches, -18.6% vs prior month. Share -0.4 points.

Compare search popularity between Hydro Flask and its closest rivals

Every comparison with Hydro Flask

How has branded search demand for Hydro Flask changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hydro Flask worldwide fell from 569K to 470K.
  • Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among backpack cooler brands worldwide increased from 24.5% to 27.5%.
  • Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among backpack cooler brands worldwide peaked at 39.3% in August 2026 and was lowest at 19.5% in November 2025.

How did search popularity change for backpack cooler brands worldwide in September 2026?

  1. In September 2026, Carhartt overtook Hydro Flask to become the leader among backpack cooler brands worldwide, with 27.5% estimated Share of Search.

  2. In September 2026, Columbia overtook Coleman to rank 3rd among backpack cooler brands worldwide, with 14.9% estimated Share of Search.

  3. In September 2026, Hydro Flask lost estimated Share of Search among backpack cooler brands worldwide, from 39.3% to 27.5%.

  4. In September 2026, Coleman lost estimated Share of Search among backpack cooler brands worldwide, from 14.4% to 12.3%.

  5. In September 2026, Igloo lost estimated Share of Search among backpack cooler brands worldwide, from 10.7% to 8.9%.

  6. Pelican’s estimated Share of Search among backpack cooler brands worldwide has lost ground for 3 months in a row, from 3.9% to 2.2% in September 2026.

Where does Hydro Flask compete?

Hydro Flask is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Insulated drinkware brands3rd of 57.8%Show ranking
Backpack cooler brands2nd of 727.5%Shown above
Lunch bag brands1st of 445.5%Show ranking
Insulated tumbler brands1st of 751.9%Show ranking
Water bottle brands1st of 657.8%Show ranking
Drink bottle brands1st of 659.4%Show ranking
Metal straw brands1st of 389.6%Show ranking

How is Hydro Flask measured?

Brandwave collects information about searches that people make online using Hydro Flask’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • hydro flask
  • hydro flask bottle
  • hydro flask tumbler

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How the Brand Demand Index is measured

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