How popular isPelican in search?
In September 2026, there were an estimated 173K branded searches for Pelican worldwide which is up 7.5% over the last 12 months. Pelican holds 8.9% estimated Share of Search among backpack cooler brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which backpack cooler brands compete with Pelican?
Share of Search by month for Carhartt, Hydro Flask, Columbia, Coleman, Pelican, Igloo, Corkcicle. The figures are in the table below the chart.
View monthly share of search table
| Month | Carhartt | Hydro Flask | Columbia | Coleman | Pelican | Igloo | Corkcicle |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 22.3% | 14.3% | 10.9% | 6.3% | 3.9% | 6.1% |
| Nov 2025 | 43% | 18.3% | 19.8% | 7.3% | 4.4% | 2.1% | 5.1% |
| Dec 2025 | 43.8% | 18.7% | 18.6% | 7.4% | 4.3% | 2.2% | 5.1% |
| Jan 2026 | 35.7% | 21.9% | 17.8% | 11.1% | 6% | 2.5% | 5% |
| Feb 2026 | 29.2% | 24.9% | 16% | 12.2% | 8.4% | 3.6% | 5.8% |
| Mar 2026 | 23.1% | 26.2% | 12.4% | 15.9% | 9.4% | 6.9% | 6.1% |
| Apr 2026 | 16.7% | 26.5% | 11.3% | 16.2% | 9.8% | 11.9% | 7.6% |
| May 2026 | 14.7% | 26.9% | 10.5% | 17.3% | 10.4% | 12.5% | 7.7% |
| Jun 2026 | 15.7% | 26.5% | 9.6% | 17.4% | 10.8% | 12.5% | 7.5% |
| Jul 2026 | 14.9% | 30.4% | 9.1% | 16.4% | 10.2% | 11.9% | 7.2% |
| Aug 2026 | 16.5% | 33.9% | 10.2% | 15% | 8.8% | 8.9% | 6.6% |
| Sep 2026 | 27.4% | 24.2% | 12.6% | 12.4% | 8.9% | 7.5% | 6.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 27.4% | 533K | +56.9% | +10.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 24.2% | 470K | -32.4% | -9.7 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 12.6% | 245K | +17.2% | +2.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 12.4% | 241K | -21.8% | -2.6 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 8.9% | 173K | -4.6% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 7.5% | 147K | -20.2% | -1.4 pointsmoved from 5th to 6th | |
| 7, held 7th | 6.9% | 135K | -0.79% | +0.3 points |
1.
Carhartt27.4%
Moved from 2nd to 1st. 533K estimated branded searches, +56.9% vs prior month. Share +10.9 points.
24.2%
Moved from 1st to 2nd. 470K estimated branded searches, -32.4% vs prior month. Share -9.7 points.
3.
Columbia12.6%
Moved from 4th to 3rd. 245K estimated branded searches, +17.2% vs prior month. Share +2.4 points.
4.
Coleman
12.4%
Moved from 3rd to 4th. 241K estimated branded searches, -21.8% vs prior month. Share -2.6 points.
5.
Pelican8.9%
Moved from 6th to 5th. 173K estimated branded searches, -4.6% vs prior month. Share +0.1 points.
6.
Igloo7.5%
Moved from 5th to 6th. 147K estimated branded searches, -20.2% vs prior month. Share -1.4 points.
6.9%
Held 7th. 135K estimated branded searches, -0.79% vs prior month. Share +0.3 points.
Compare search popularity between Pelican and its closest rivals
How has branded search demand for Pelican changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pelican worldwide rose from 161K to 173K.
- Across the 12 months ending September 2026, Pelican’s estimated Share of Search among backpack cooler brands worldwide increased from 6.3% to 8.9%.
- Across the 12 months ending September 2026, Pelican’s estimated Share of Search among backpack cooler brands worldwide peaked at 10.8% in June 2026 and was lowest at 4.3% in December 2025.
How did search popularity change for backpack cooler brands worldwide in September 2026?
6 changes
In September 2026, Carhartt overtook Hydro Flask to become the leader among backpack cooler brands worldwide, with 27.4% estimated Share of Search.
In September 2026, Columbia overtook Coleman to rank 3rd among backpack cooler brands worldwide, with 12.6% estimated Share of Search.
In September 2026, Hydro Flask lost estimated Share of Search among backpack cooler brands worldwide, from 33.9% to 24.2%.
In September 2026, Coleman lost estimated Share of Search among backpack cooler brands worldwide, from 15% to 12.4%.
In September 2026, Igloo lost estimated Share of Search among backpack cooler brands worldwide, from 8.9% to 7.5%.
In September 2026, Pelican rose from 6th to 5th among backpack cooler brands worldwide.
Where does Pelican compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Backpack cooler brands | 5th of 7 | 8.9% | Shown above |
| Laptop case brands | 3rd of 3 | 14.3% | Show ranking |
| Cooler box brands | 2nd of 5 | 15.1% | Show ranking |
How is Pelican measured?
Brandwave collects information about searches that people make online using Pelican’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- pelican backpack cooler
- pelican case
- pelican cooler
- pelican cooler box
- pelican laptop case
Do you work for Pelican? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Pelican your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.