Brandwave

Corkcicle vs Pelican:Which is searched more?

In September 2026, Corkcicle had more branded searches than Pelican among backpack cooler brands worldwide. Corkcicle was estimated to have 110K branded searches compared to Pelican’s 36.5K, and held a 6.7% Share of Search versus Pelican’s 2.2%. These are worldwide searches for English-language branded terms.

Share of Search among backpack cooler brands worldwide in September 2026Which is more popular in search, Corkcicle or Pelican?
Corkcicle6.7%110K searches
vs
Pelican2.2%36.5K searches

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Which is more popular in search, Corkcicle or Pelican?

Compare the backpack cooler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Corkcicle and Pelican among backpack cooler brands worldwide, by month

Share of Search by month for Corkcicle, Pelican. The figures are in the table below the chart.

View monthly share of search table
MonthCarharttHydro FlaskColumbiaColemanIglooCorkciclePelican
Oct 202536.7%24.5%16.3%11%4.4%6%1.1%
Nov 202543.5%19.5%21.8%7.1%2.3%4.8%0.87%
Dec 202544.3%19.9%20.6%7.3%2.4%4.9%0.72%
Jan 202636.1%24.1%20.4%10.8%2.9%4.8%0.88%
Feb 202628.5%28.5%19%12.7%4.2%5.7%1.3%
Mar 202620.6%30.8%15.1%16.9%8.4%6.2%2%
Apr 202613.8%30.9%13.8%16.9%14.6%7.6%2.5%
May 202611.6%31.7%13%17.4%15.4%7.8%3.2%
Jun 202611.6%31.7%12%17.3%15.6%7.8%3.9%
Jul 202610.9%36.2%11.2%16.2%14.7%7.2%3.6%
Aug 202614.4%39.3%12.2%14.4%10.7%6.4%2.6%
Sep 202627.5%27.5%14.9%12.3%8.9%6.7%2.2%

How has the Corkcicle and Pelican comparison changed over the last 12 months?

  • Corkcicle was ahead of Pelican in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Corkcicle’s estimated Share of Search among backpack cooler brands worldwide moved from 6% to 6.7%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Pelican’s estimated Share of Search among backpack cooler brands worldwide moved from 1.1% to 2.2%, and its estimated monthly branded searches moved from 24.4K to 36.5K.

How did search popularity change for backpack cooler brands worldwide in September 2026?

  1. Pelican’s estimated Share of Search among backpack cooler brands worldwide has lost ground for 3 months in a row, from 3.9% to 2.2% in September 2026.

  2. Estimated monthly branded searches for Corkcicle worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

Other head-to-heads among backpack cooler brands

How each brand is measured

Brandwave collects information about searches that people make online using Corkcicle’s and Pelican’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Corkcicle

1 branded search term

  • corkcicle

Pelican

3 branded search terms

  • pelican backpack cooler
  • pelican cooler
  • pelican cooler box

How the Brand Demand Index is measured

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