Carhartt vs Columbia:Which is searched more?
In September 2026, Carhartt had more branded searches than Columbia among backpack cooler brands worldwide. Carhartt was estimated to have 450K branded searches compared to Columbia’s 245K, and held a 27.5% Share of Search versus Columbia’s 14.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carhartt or Columbia?
Compare the backpack cooler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carhartt, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | Carhartt | Hydro Flask | Columbia | Coleman | Igloo | Corkcicle | Pelican |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 24.5% | 16.3% | 11% | 4.4% | 6% | 1.1% |
| Nov 2025 | 43.5% | 19.5% | 21.8% | 7.1% | 2.3% | 4.8% | 0.87% |
| Dec 2025 | 44.3% | 19.9% | 20.6% | 7.3% | 2.4% | 4.9% | 0.72% |
| Jan 2026 | 36.1% | 24.1% | 20.4% | 10.8% | 2.9% | 4.8% | 0.88% |
| Feb 2026 | 28.5% | 28.5% | 19% | 12.7% | 4.2% | 5.7% | 1.3% |
| Mar 2026 | 20.6% | 30.8% | 15.1% | 16.9% | 8.4% | 6.2% | 2% |
| Apr 2026 | 13.8% | 30.9% | 13.8% | 16.9% | 14.6% | 7.6% | 2.5% |
| May 2026 | 11.6% | 31.7% | 13% | 17.4% | 15.4% | 7.8% | 3.2% |
| Jun 2026 | 11.6% | 31.7% | 12% | 17.3% | 15.6% | 7.8% | 3.9% |
| Jul 2026 | 10.9% | 36.2% | 11.2% | 16.2% | 14.7% | 7.2% | 3.6% |
| Aug 2026 | 14.4% | 39.3% | 12.2% | 14.4% | 10.7% | 6.4% | 2.6% |
| Sep 2026 | 27.5% | 27.5% | 14.9% | 12.3% | 8.9% | 6.7% | 2.2% |
How has the Carhartt and Columbia comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Columbia took it in May 2026, Carhartt took it in August 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among backpack cooler brands worldwide moved from 36.7% to 27.5%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 12 months ending September 2026, Columbia’s estimated Share of Search among backpack cooler brands worldwide moved from 16.3% to 14.9%, and its estimated monthly branded searches moved from 366K to 245K.
How did search popularity change for backpack cooler brands worldwide in September 2026?
2 changes
In September 2026, Carhartt overtook Hydro Flask to become the leader among backpack cooler brands worldwide, with 27.5% estimated Share of Search.
In September 2026, Columbia overtook Coleman to rank 3rd among backpack cooler brands worldwide, with 14.9% estimated Share of Search.
Other head-to-heads among backpack cooler brands
How each brand is measured
Brandwave collects information about searches that people make online using Carhartt’s and Columbia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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