Hydro Flask vs Igloo:Which is searched more?
In September 2026, Hydro Flask had more branded searches than Igloo among backpack cooler brands worldwide. Hydro Flask was estimated to have 450K branded searches compared to Igloo’s 147K, and held a 27.5% Share of Search versus Igloo’s 8.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hydro Flask or Igloo?
Compare the backpack cooler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hydro Flask, Igloo. The figures are in the table below the chart.
View monthly share of search table
| Month | Carhartt | Hydro Flask | Columbia | Coleman | Igloo | Corkcicle | Pelican |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 24.5% | 16.3% | 11% | 4.4% | 6% | 1.1% |
| Nov 2025 | 43.5% | 19.5% | 21.8% | 7.1% | 2.3% | 4.8% | 0.87% |
| Dec 2025 | 44.3% | 19.9% | 20.6% | 7.3% | 2.4% | 4.9% | 0.72% |
| Jan 2026 | 36.1% | 24.1% | 20.4% | 10.8% | 2.9% | 4.8% | 0.88% |
| Feb 2026 | 28.5% | 28.5% | 19% | 12.7% | 4.2% | 5.7% | 1.3% |
| Mar 2026 | 20.6% | 30.8% | 15.1% | 16.9% | 8.4% | 6.2% | 2% |
| Apr 2026 | 13.8% | 30.9% | 13.8% | 16.9% | 14.6% | 7.6% | 2.5% |
| May 2026 | 11.6% | 31.7% | 13% | 17.4% | 15.4% | 7.8% | 3.2% |
| Jun 2026 | 11.6% | 31.7% | 12% | 17.3% | 15.6% | 7.8% | 3.9% |
| Jul 2026 | 10.9% | 36.2% | 11.2% | 16.2% | 14.7% | 7.2% | 3.6% |
| Aug 2026 | 14.4% | 39.3% | 12.2% | 14.4% | 10.7% | 6.4% | 2.6% |
| Sep 2026 | 27.5% | 27.5% | 14.9% | 12.3% | 8.9% | 6.7% | 2.2% |
How has the Hydro Flask and Igloo comparison changed over the last 12 months?
3 findings
- Hydro Flask was ahead of Igloo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among backpack cooler brands worldwide moved from 24.5% to 27.5%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among backpack cooler brands worldwide moved from 4.4% to 8.9%, and its estimated monthly branded searches moved from 98.7K to 147K.
How did search popularity change for backpack cooler brands worldwide in September 2026?
3 changes
In September 2026, Carhartt overtook Hydro Flask to become the leader among backpack cooler brands worldwide, with 27.5% estimated Share of Search.
In September 2026, Hydro Flask lost estimated Share of Search among backpack cooler brands worldwide, from 39.3% to 27.5%.
In September 2026, Igloo lost estimated Share of Search among backpack cooler brands worldwide, from 10.7% to 8.9%.
Other head-to-heads among backpack cooler brands
How each brand is measured
Brandwave collects information about searches that people make online using Hydro Flask’s and Igloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hydro Flask
1 branded search term
- hydro flask
Igloo
4 branded search terms
- igloo backpack cooler
- igloo cool box
- igloo cooler
- igloo water cooler
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