Carhartt vs Hydro Flask:Which is searched more?
In September 2026, Hydro Flask had more branded searches than Carhartt among backpack cooler brands worldwide. Hydro Flask was estimated to have 470K branded searches compared to Carhartt’s 450K, and held a 25.3% Share of Search versus Carhartt’s 24.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carhartt or Hydro Flask?
Compare the backpack cooler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hydro Flask, Carhartt. The figures are in the table below the chart.
View monthly share of search table
| Month | Hydro Flask | Carhartt | Columbia | Coleman | Pelican | Igloo | Corkcicle |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 33.6% | 14.9% | 11.4% | 6.6% | 4% | 6.3% |
| Nov 2025 | 19% | 40.9% | 20.5% | 7.6% | 4.5% | 2.2% | 5.2% |
| Dec 2025 | 19.4% | 41.6% | 19.3% | 7.7% | 4.5% | 2.3% | 5.4% |
| Jan 2026 | 22.8% | 32.8% | 18.6% | 11.6% | 6.3% | 2.7% | 5.2% |
| Feb 2026 | 26.2% | 25.3% | 16.9% | 12.8% | 8.8% | 3.8% | 6.1% |
| Mar 2026 | 28% | 18% | 13.2% | 17% | 10% | 7.3% | 6.5% |
| Apr 2026 | 28% | 12% | 11.9% | 17.1% | 10.3% | 12.6% | 8% |
| May 2026 | 28.4% | 10% | 11.1% | 18.2% | 11% | 13.2% | 8.1% |
| Jun 2026 | 28.3% | 9.9% | 10.3% | 18.6% | 11.5% | 13.3% | 8.1% |
| Jul 2026 | 32.4% | 9.3% | 9.7% | 17.5% | 10.9% | 12.7% | 7.6% |
| Aug 2026 | 35.5% | 12.5% | 10.7% | 15.7% | 9.3% | 9.4% | 6.9% |
| Sep 2026 | 25.3% | 24.2% | 13.2% | 13% | 9.3% | 7.9% | 7.2% |
How has the Carhartt and Hydro Flask comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Hydro Flask took it in February 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among backpack cooler brands worldwide moved from 33.6% to 24.2%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among backpack cooler brands worldwide moved from 23.2% to 25.3%, and its estimated monthly branded searches moved from 569K to 470K.
How did search popularity change for backpack cooler brands worldwide in September 2026?
2 changes
In September 2026, Carhartt overtook Coleman to rank 2nd among backpack cooler brands worldwide, with 24.2% estimated Share of Search.
In September 2026, Hydro Flask lost estimated Share of Search among backpack cooler brands worldwide, from 35.5% to 25.3%.
Other head-to-heads among backpack cooler brands
How each brand is measured
Brandwave collects information about searches that people make online using Carhartt’s and Hydro Flask’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carhartt
1 branded search term
- carhartt jacket
Hydro Flask
3 branded search terms
- hydro flask
- hydro flask bottle
- hydro flask tumbler
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