Brandwave

Backpack cooler brands:Which are searched most?

Carhartt and Hydro Flask share the highest estimated Share of Search among backpack cooler brands worldwide, at 27.5% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Carhartt27.5%
  2. Hydro Flask27.5%
  3. Columbia14.9%
  4. Coleman12.3%
  5. Igloo8.9%
  6. Corkcicle6.7%
  7. Pelican2.2%

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Share of SearchLeaderboard

Compare the backpack cooler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among backpack cooler brands worldwide, by month

Share of Search by month for Carhartt, Hydro Flask, Columbia, Coleman, Igloo, Corkcicle, Pelican. The figures are in the table below the chart.

View monthly share of search table
MonthCarharttHydro FlaskColumbiaColemanIglooCorkciclePelican
Oct 202536.7%24.5%16.3%11%4.4%6%1.1%
Nov 202543.5%19.5%21.8%7.1%2.3%4.8%0.87%
Dec 202544.3%19.9%20.6%7.3%2.4%4.9%0.72%
Jan 202636.1%24.1%20.4%10.8%2.9%4.8%0.88%
Feb 202628.5%28.5%19%12.7%4.2%5.7%1.3%
Mar 202620.6%30.8%15.1%16.9%8.4%6.2%2%
Apr 202613.8%30.9%13.8%16.9%14.6%7.6%2.5%
May 202611.6%31.7%13%17.4%15.4%7.8%3.2%
Jun 202611.6%31.7%12%17.3%15.6%7.8%3.9%
Jul 202610.9%36.2%11.2%16.2%14.7%7.2%3.6%
Aug 202614.4%39.3%12.2%14.4%10.7%6.4%2.6%
Sep 202627.5%27.5%14.9%12.3%8.9%6.7%2.2%

This month’s ranking, September 2026

  1. 1.Carhartt

    27.5%

    Moved from 2nd to 1st. 450K estimated branded searches, +82.9% vs prior month. Share +13.1 points.

  2. 2.Hydro Flask

    27.5%

    Moved from 1st to 2nd. 450K estimated branded searches, -33.1% vs prior month. Share -11.8 points.

  3. 3.Columbia

    14.9%

    Moved from 4th to 3rd. 245K estimated branded searches, +17.2% vs prior month. Share +2.7 points.

  4. 4.Coleman

    12.3%

    Moved from 3rd to 4th. 201K estimated branded searches, -18.3% vs prior month. Share -2.1 points.

  5. 5.Igloo

    8.9%

    Held 5th. 147K estimated branded searches, -20.2% vs prior month. Share -1.8 points.

  6. 6.Corkcicle

    6.7%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Pelican

    2.2%

    Held 7th. 36.5K estimated branded searches, -18.6% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among backpack cooler brands worldwide?

Carhartt and Hydro Flask share the highest estimated Share of Search among backpack cooler brands worldwide, at 27.5% in September 2026.

Global backpack cooler brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Carhartt36.7% → 27.5%44.3%Dec 202510.9%Jul 20261st
Hydro Flask24.5% → 27.5%39.3%Aug 202619.5%Nov 20252nd
Columbia16.3% → 14.9%21.8%Nov 202511.2%Jul 20263rd
Coleman11% → 12.3%17.4%May 20267.1%Nov 20254th
Igloo4.4% → 8.9%15.6%Jun 20262.3%Nov 20256th → 5th
Corkcicle6% → 6.7%7.8%May 20264.8%Nov 20255th → 6th
Pelican1.1% → 2.2%3.9%Jun 20260.72%Dec 20257th

Each finding as a sentence

  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among backpack cooler brands worldwide decreased from 36.7% to 27.5%.
  • Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among backpack cooler brands worldwide increased from 24.5% to 27.5%.
  • Across the 12 months ending September 2026, Columbia’s estimated Share of Search among backpack cooler brands worldwide decreased from 16.3% to 14.9%.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among backpack cooler brands worldwide increased from 11% to 12.3%.
  • Across the 12 months ending September 2026, Igloo’s estimated Share of Search among backpack cooler brands worldwide increased from 4.4% to 8.9%.
  • Across the 12 months ending September 2026, Corkcicle’s estimated Share of Search among backpack cooler brands worldwide increased from 6% to 6.7%.
  • Across the 12 months ending September 2026, Pelican’s estimated Share of Search among backpack cooler brands worldwide increased from 1.1% to 2.2%.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among backpack cooler brands worldwide peaked at 44.3% in December 2025 and was lowest at 10.9% in July 2026.
  • Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among backpack cooler brands worldwide peaked at 39.3% in August 2026 and was lowest at 19.5% in November 2025.
  • Across the 12 months ending September 2026, Columbia’s estimated Share of Search among backpack cooler brands worldwide peaked at 21.8% in November 2025 and was lowest at 11.2% in July 2026.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among backpack cooler brands worldwide peaked at 17.4% in May 2026 and was lowest at 7.1% in November 2025.
  • Across the 12 months ending September 2026, Igloo’s estimated Share of Search among backpack cooler brands worldwide peaked at 15.6% in June 2026 and was lowest at 2.3% in November 2025.
  • Across the 12 months ending September 2026, Corkcicle’s estimated Share of Search among backpack cooler brands worldwide peaked at 7.8% in May 2026 and was lowest at 4.8% in November 2025.
  • Across the 12 months ending September 2026, Pelican’s estimated Share of Search among backpack cooler brands worldwide peaked at 3.9% in June 2026 and was lowest at 0.72% in December 2025.
  • Across the 12 months ending September 2026, Igloo rose from 6th to 5th among backpack cooler brands worldwide.
  • Across the 12 months ending September 2026, Corkcicle fell from 5th to 6th among backpack cooler brands worldwide.

How did search popularity change for backpack cooler brands worldwide in September 2026?

  1. In September 2026, Carhartt overtook Hydro Flask to become the leader among backpack cooler brands worldwide, with 27.5% estimated Share of Search.

  2. In September 2026, Columbia overtook Coleman to rank 3rd among backpack cooler brands worldwide, with 14.9% estimated Share of Search.

  3. In September 2026, Hydro Flask lost estimated Share of Search among backpack cooler brands worldwide, from 39.3% to 27.5%.

  4. In September 2026, Coleman lost estimated Share of Search among backpack cooler brands worldwide, from 14.4% to 12.3%.

  5. In September 2026, Igloo lost estimated Share of Search among backpack cooler brands worldwide, from 10.7% to 8.9%.

  6. Pelican’s estimated Share of Search among backpack cooler brands worldwide has lost ground for 3 months in a row, from 3.9% to 2.2% in September 2026.

  7. Estimated monthly branded searches for Corkcicle worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

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