How popular isCorkcicle in search?
In September 2026, there were an estimated 135K branded searches for Corkcicle worldwide which is down 13.2% over the last 12 months. Corkcicle holds 6.7% estimated Share of Search among backpack cooler brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which backpack cooler brands compete with Corkcicle?
Share of Search by month for Carhartt, Hydro Flask, Columbia, Coleman, Igloo, Corkcicle, Pelican. The figures are in the table below the chart.
View monthly share of search table
| Month | Carhartt | Hydro Flask | Columbia | Coleman | Igloo | Corkcicle | Pelican |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 24.5% | 16.3% | 11% | 4.4% | 6% | 1.1% |
| Nov 2025 | 43.5% | 19.5% | 21.8% | 7.1% | 2.3% | 4.8% | 0.87% |
| Dec 2025 | 44.3% | 19.9% | 20.6% | 7.3% | 2.4% | 4.9% | 0.72% |
| Jan 2026 | 36.1% | 24.1% | 20.4% | 10.8% | 2.9% | 4.8% | 0.88% |
| Feb 2026 | 28.5% | 28.5% | 19% | 12.7% | 4.2% | 5.7% | 1.3% |
| Mar 2026 | 20.6% | 30.8% | 15.1% | 16.9% | 8.4% | 6.2% | 2% |
| Apr 2026 | 13.8% | 30.9% | 13.8% | 16.9% | 14.6% | 7.6% | 2.5% |
| May 2026 | 11.6% | 31.7% | 13% | 17.4% | 15.4% | 7.8% | 3.2% |
| Jun 2026 | 11.6% | 31.7% | 12% | 17.3% | 15.6% | 7.8% | 3.9% |
| Jul 2026 | 10.9% | 36.2% | 11.2% | 16.2% | 14.7% | 7.2% | 3.6% |
| Aug 2026 | 14.4% | 39.3% | 12.2% | 14.4% | 10.7% | 6.4% | 2.6% |
| Sep 2026 | 27.5% | 27.5% | 14.9% | 12.3% | 8.9% | 6.7% | 2.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 27.5% | 450K | +82.9% | +13.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 27.5% | 450K | -33.1% | -11.8 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 14.9% | 245K | +17.2% | +2.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 12.3% | 201K | -18.3% | -2.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 8.9% | 147K | -20.2% | -1.8 points | |
| 6, held 6th | 6.7% | 110K | 0% | +0.3 points | |
| 7, held 7th | 2.2% | 36.5K | -18.6% | -0.4 points |
1.
Carhartt27.5%
Moved from 2nd to 1st. 450K estimated branded searches, +82.9% vs prior month. Share +13.1 points.
27.5%
Moved from 1st to 2nd. 450K estimated branded searches, -33.1% vs prior month. Share -11.8 points.
3.
Columbia14.9%
Moved from 4th to 3rd. 245K estimated branded searches, +17.2% vs prior month. Share +2.7 points.
4.
Coleman
12.3%
Moved from 3rd to 4th. 201K estimated branded searches, -18.3% vs prior month. Share -2.1 points.
5.
Igloo8.9%
Held 5th. 147K estimated branded searches, -20.2% vs prior month. Share -1.8 points.
6.7%
Held 6th. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.
7.
Pelican2.2%
Held 7th. 36.5K estimated branded searches, -18.6% vs prior month. Share -0.4 points.
Compare search popularity between Corkcicle and its closest rivals
How has branded search demand for Corkcicle changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Corkcicle worldwide fell from 156K to 135K.
- Across the 12 months ending September 2026, Corkcicle’s estimated Share of Search among backpack cooler brands worldwide increased from 6% to 6.7%.
- Across the 12 months ending September 2026, Corkcicle’s estimated Share of Search among backpack cooler brands worldwide peaked at 7.8% in May 2026 and was lowest at 4.8% in November 2025.
- Across the 12 months ending September 2026, Corkcicle fell from 5th to 6th among backpack cooler brands worldwide.
How did search popularity change for backpack cooler brands worldwide in September 2026?
6 changes
In September 2026, Carhartt overtook Hydro Flask to become the leader among backpack cooler brands worldwide, with 27.5% estimated Share of Search.
In September 2026, Columbia overtook Coleman to rank 3rd among backpack cooler brands worldwide, with 14.9% estimated Share of Search.
In September 2026, Hydro Flask lost estimated Share of Search among backpack cooler brands worldwide, from 39.3% to 27.5%.
In September 2026, Coleman lost estimated Share of Search among backpack cooler brands worldwide, from 14.4% to 12.3%.
In September 2026, Igloo lost estimated Share of Search among backpack cooler brands worldwide, from 10.7% to 8.9%.
Pelican’s estimated Share of Search among backpack cooler brands worldwide has lost ground for 3 months in a row, from 3.9% to 2.2% in September 2026.
Where does Corkcicle compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Insulated drinkware brands | 5th of 5 | 2.2% | Show ranking |
| Backpack cooler brands | 6th of 7 | 6.7% | Shown above |
| Insulated tumbler brands | 4th of 7 | 12.7% | Show ranking |
How is Corkcicle measured?
Brandwave collects information about searches that people make online using Corkcicle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- corkcicle
- corkcicle bottle
- corkcicle canteen
- corkcicle cold cup
- corkcicle cruiser
- corkcicle tumbler
- corkcicle water bottle
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Is Corkcicle your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.