Brandwave

Corkcicle vs Igloo:Which is searched more?

In September 2026, Igloo had more branded searches than Corkcicle among backpack cooler brands worldwide. Igloo was estimated to have 147K branded searches compared to Corkcicle’s 135K, and held a 7.9% Share of Search versus Corkcicle’s 7.2%. These are worldwide searches for English-language branded terms.

Share of Search among backpack cooler brands worldwide in September 2026Which is more popular in search, Corkcicle or Igloo?
Corkcicle7.2%135K searches
vs
Igloo7.9%147K searches

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Which is more popular in search, Corkcicle or Igloo?

Compare the backpack cooler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Corkcicle and Igloo among backpack cooler brands worldwide, by month

Share of Search by month for Igloo, Corkcicle. The figures are in the table below the chart.

View monthly share of search table
MonthHydro FlaskCarharttColumbiaColemanPelicanIglooCorkcicle
Oct 202523.2%33.5%14.9%11.4%6.6%4%6.3%
Nov 202519%40.9%20.5%7.6%4.5%2.2%5.2%
Dec 202519.4%41.6%19.3%7.7%4.5%2.3%5.3%
Jan 202622.8%32.8%18.6%11.6%6.3%2.7%5.2%
Feb 202626.2%25.3%16.9%12.8%8.8%3.8%6.1%
Mar 202627.9%18%13.2%17%10%7.3%6.5%
Apr 202628%12%12%17.1%10.3%12.6%8%
May 202628.4%10%11.2%18.2%11%13.2%8.1%
Jun 202628.2%9.9%10.3%18.6%11.5%13.3%8.1%
Jul 202632.3%9.3%9.7%17.5%10.8%12.7%7.6%
Aug 202635.5%12.5%10.7%15.7%9.3%9.4%6.9%
Sep 202625.3%24.2%13.2%13%9.3%7.9%7.2%

How has the Corkcicle and Igloo comparison changed over the last 12 months?

  • The lead changed hands once in the 12 months ending September 2026: Igloo took it in March 2026.
  • Across the 12 months ending September 2026, Corkcicle’s estimated Share of Search among backpack cooler brands worldwide moved from 6.3% to 7.2%, and its estimated monthly branded searches moved from 156K to 135K.
  • Across the 12 months ending September 2026, Igloo’s estimated Share of Search among backpack cooler brands worldwide moved from 4% to 7.9%, and its estimated monthly branded searches moved from 98.7K to 147K.

How did search popularity change for backpack cooler brands worldwide in September 2026?

  1. In September 2026, Igloo lost estimated Share of Search among backpack cooler brands worldwide, from 9.4% to 7.9%.

  2. Estimated monthly branded searches for Corkcicle worldwide fell 13.2% over 12 measured months, from 156K to 135K in September 2026.

Other head-to-heads among backpack cooler brands

How each brand is measured

Brandwave collects information about searches that people make online using Corkcicle’s and Igloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Corkcicle

7 branded search terms

  • corkcicle
  • corkcicle bottle
  • corkcicle canteen
  • corkcicle cold cup
  • corkcicle cruiser
  • corkcicle tumbler
  • corkcicle water bottle

Igloo

4 branded search terms

  • igloo backpack cooler
  • igloo cool box
  • igloo cooler
  • igloo water cooler

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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