How popular isIgloo in search?
In September 2026, there were an estimated 368K branded searches for Igloo worldwide which is down 18.2% over the last 12 months. Igloo holds 19.3% estimated Share of Search among backpack Cooler brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which backpack Cooler brands compete with Igloo?
Share of Search by month for Hydro Flask, Carhartt, Igloo, Columbia, Coleman, Corkcicle. The figures are in the table below the chart.
View monthly share of search table
| Month | Hydro Flask | Carhartt | Igloo | Columbia | Coleman | Corkcicle | Pelican |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.5% | 31.1% | 17% | 13.9% | 10.6% | 5.9% | — |
| Nov 2025 | 18% | 38.8% | 11.6% | 19.4% | 7.2% | 5% | — |
| Dec 2025 | 18.4% | 39.3% | 11.8% | 18.3% | 7.2% | 5.1% | — |
| Jan 2026 | 20.2% | 29% | 19.4% | 16.5% | 10.3% | 4.6% | — |
| Feb 2026 | 24.3% | 23.4% | 19.2% | 15.6% | 11.9% | 5.6% | — |
| Mar 2026 | 26.7% | 17.2% | 21.1% | 12.6% | 16.2% | 6.2% | — |
| Apr 2026 | 28.3% | 12.1% | 22.1% | 12.1% | 17.3% | 8.1% | — |
| May 2026 | 28.9% | 10.2% | 22.7% | 11.4% | 18.6% | 8.3% | — |
| Jun 2026 | 29% | 10.2% | 22.8% | 10.6% | 19.1% | 8.3% | — |
| Jul 2026 | 33.2% | 9.6% | 21.4% | 10% | 18% | 7.8% | — |
| Aug 2026 | 35.4% | 12.5% | 18.7% | 10.7% | 15.7% | 6.9% | — |
| Sep 2026 | 24.6% | 23.6% | 19.3% | 12.9% | 12.6% | 7.1% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.6% | 470K | -32.4% | -10.8 points | |
| 2, moved from 4th to 2nd | 23.6% | 450K | +82.9% | +11 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 19.3% | 368K | 0% | +0.5 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 12.9% | 246K | +17% | +2.2 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 12.6% | 241K | -21.8% | -3.1 pointsmoved from 3rd to 5th | |
| 6, held 6th | 7.1% | 135K | -0.79% | +0.1 points | |
| —, not measured this month | — | — | — | — |
24.6%
Held 1st. 470K estimated branded searches, -32.4% vs prior month. Share -10.8 points.
2.
Carhartt23.6%
Moved from 4th to 2nd. 450K estimated branded searches, +82.9% vs prior month. Share +11 points.
3.
Igloo19.3%
Moved from 2nd to 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
Columbia12.9%
Moved from 5th to 4th. 246K estimated branded searches, +17% vs prior month. Share +2.2 points.
5.
Coleman
12.6%
Moved from 3rd to 5th. 241K estimated branded searches, -21.8% vs prior month. Share -3.1 points.
7.1%
Held 6th. 135K estimated branded searches, -0.79% vs prior month. Share +0.1 points.
—.
Pelican—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Igloo and its closest rivals
Every comparison with Igloo
18 comparisons
How has branded search demand for Igloo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Igloo worldwide fell from 450K to 368K.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among backpack Cooler brands worldwide increased from 17% to 19.3%.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among backpack Cooler brands worldwide peaked at 22.8% in June 2026 and was lowest at 11.6% in November 2025.
How did search popularity change for backpack Cooler brands worldwide in September 2026?
6 changes
In September 2026, Carhartt overtook Igloo and Coleman to rank 2nd among backpack Cooler brands worldwide, with 23.6% estimated Share of Search.
In September 2026, Columbia overtook Coleman to rank 4th among backpack Cooler brands worldwide, with 12.9% estimated Share of Search.
In September 2026, Igloo gained estimated Share of Search among backpack Cooler brands worldwide, from 18.7% to 19.3%.
In September 2026, Hydro Flask lost estimated Share of Search among backpack Cooler brands worldwide, from 35.4% to 24.6%.
In September 2026, Coleman lost estimated Share of Search among backpack Cooler brands worldwide, from 15.7% to 12.6%.
Estimated monthly branded searches for Corkcicle worldwide fell 13.2% over 12 measured months, from 156K to 135K in September 2026.
Where does Igloo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Backpack Cooler brands | 3rd of 7 | 19.3% | Shown above |
| Cool Box brands | 2nd of 6 | 26.1% | Show ranking |
| Chilly bin and cooler brands | 3rd of 5 | 27.1% | Show ranking |
| Lunch Cooler brands | 3rd of 3 | 30.5% | Show ranking |
| Water Cooler brands | 3rd of 3 | 30.8% | Show ranking |
| Ice Box brands | 2nd of 3 | 36.9% | Show ranking |
| Beverage Cooler brands | 2nd of 5 | 43.4% | Show ranking |
How is Igloo measured?
Brandwave collects information about searches that people make online using Igloo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- igloo
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Is Igloo your brand?
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