Brandwave

How popular isIgloo in search?

In September 2026, there were an estimated 368K branded searches for Igloo worldwide which is down 18.2% over the last 12 months. Igloo holds 27.1% estimated Share of Search among chilly bin and cooler brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Esky33.1%
  2. YETI28.5%
  3. Igloo27.1%
  4. Engel11%
  5. Icey-Tek0.26%
Igloo website (opens in a new tab)

Follow Igloo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which chilly bin and cooler brands compete with Igloo?

Igloo against chilly bin and cooler brands worldwide, by month

Share of Search by month for Esky, YETI, Igloo, Engel. The figures are in the table below the chart.

View monthly share of search table
MonthEskyYETIIglooEngelIcey-Tek
Oct 202531.3%25.6%31.3%11.5%0.24%
Nov 202528.1%30.9%28.1%12.6%0.27%
Dec 202524.5%37.4%24.5%13.2%0.28%
Jan 202631.7%24.7%31.7%11.6%0.24%
Feb 202637.8%27%25.3%9.7%0.24%
Mar 202639.2%24.1%26.2%10.3%0.25%
Apr 202633.6%27.9%27.5%10.7%0.26%
May 202632%30.9%26.2%10.5%0.37%
Jun 202632%30.7%26.1%10.9%0.3%
Jul 202636.3%29.8%24.3%9.3%0.34%
Aug 202635.4%30.6%23.7%9.9%0.34%
Sep 202633.1%28.5%27.1%11%0.26%

  1. 1.Esky

    33.1%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  2. 2.YETI

    28.5%

    Held 2nd. 388K estimated branded searches, -18.4% vs prior month. Share -2.1 points.

  3. 3.Igloo

    27.1%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +3.4 points.

  4. 4.Engel

    11%

    Held 4th. 150K estimated branded searches, -2.4% vs prior month. Share +1.1 points.

  5. 5.Icey-Tek

    0.26%

    Held 5th. 3.5K estimated branded searches, -32.6% vs prior month. Share -0.1 points.

Compare search popularity between Igloo and its closest rivals

Every comparison with Igloo

How has branded search demand for Igloo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Igloo worldwide fell from 450K to 368K.
  • Across the 12 months ending September 2026, Igloo’s estimated Share of Search among chilly bin and cooler brands worldwide decreased from 31.3% to 27.1%.
  • Across the 12 months ending September 2026, Igloo’s estimated Share of Search among chilly bin and cooler brands worldwide peaked at 31.7% in January 2026 and was lowest at 23.7% in August 2026.
  • Across the 12 months ending September 2026, Igloo fell from 2nd to 3rd among chilly bin and cooler brands worldwide.

How did search popularity change for chilly bin and cooler brands worldwide in September 2026?

  1. In September 2026, Igloo gained estimated Share of Search among chilly bin and cooler brands worldwide, from 23.7% to 27.1%.

  2. In September 2026, Engel gained estimated Share of Search among chilly bin and cooler brands worldwide, from 9.9% to 11%.

  3. In September 2026, Esky lost estimated Share of Search among chilly bin and cooler brands worldwide, from 35.4% to 33.1%.

  4. In September 2026, YETI lost estimated Share of Search among chilly bin and cooler brands worldwide, from 30.6% to 28.5%.

Where does Igloo compete?

Igloo is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Backpack cooler brands3rd of 719.3%Show ranking
Cool box brands2nd of 626.1%Show ranking
Chilly bin and cooler brands3rd of 527.1%Shown above
Lunch cooler brands3rd of 330.5%Show ranking
Water cooler brands3rd of 330.8%Show ranking
Ice box brands2nd of 336.9%Show ranking
Beverage cooler brands2nd of 543.4%Show ranking

How is Igloo measured?

Brandwave collects information about searches that people make online using Igloo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • igloo

Do you work for Igloo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Igloo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free