Haier vs Igloo:Which is searched more?
In September 2026, Haier had more branded searches than Igloo among beverage cooler brands worldwide. Haier was estimated to have 478K branded searches compared to Igloo’s 147K, and held a 75.5% Share of Search versus Igloo’s 23.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Haier or Igloo?
Compare the beverage cooler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Haier, Igloo. The figures are in the table below the chart.
View monthly share of search table
| Month | Haier | Igloo | Newair | Avanti Products | Kalamera |
|---|---|---|---|---|---|
| Oct 2025 | 84.3% | 14.2% | 1% | 0.48% | <0.01% |
| Nov 2025 | 86.1% | 12.4% | 0.94% | 0.51% | <0.01% |
| Dec 2025 | 88% | 10.9% | 0.77% | 0.38% | <0.01% |
| Jan 2026 | 88.5% | 10.1% | 0.92% | 0.52% | <0.01% |
| Feb 2026 | 85.8% | 12% | 1.6% | 0.6% | <0.01% |
| Mar 2026 | 80.5% | 17.5% | 1.5% | 0.56% | <0.01% |
| Apr 2026 | 74.3% | 23.8% | 0.91% | 0.98% | <0.01% |
| May 2026 | 73.3% | 24.2% | 1.2% | 1.4% | <0.01% |
| Jun 2026 | 73.5% | 24.7% | 1.4% | 0.36% | <0.01% |
| Jul 2026 | 70.6% | 28.2% | 0.8% | 0.42% | <0.01% |
| Aug 2026 | 71.2% | 27.4% | 0.97% | 0.5% | <0.01% |
| Sep 2026 | 75.5% | 23.2% | 0.76% | 0.53% | <0.01% |
How has the Haier and Igloo comparison changed over the last 12 months?
3 findings
- Haier was ahead of Igloo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among beverage cooler brands worldwide moved from 84.3% to 75.5%, and its estimated monthly branded searches moved from 585K to 478K.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among beverage cooler brands worldwide moved from 14.2% to 23.2%, and its estimated monthly branded searches moved from 98.7K to 147K.
How did search popularity change for beverage cooler brands worldwide in September 2026?
2 changes
In September 2026, Haier gained estimated Share of Search among beverage cooler brands worldwide, from 71.2% to 75.5%.
In September 2026, Igloo lost estimated Share of Search among beverage cooler brands worldwide, from 27.4% to 23.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Haier’s and Igloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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