How popular isIgloo in search?
In September 2026, there were an estimated 147K branded searches for Igloo worldwide which is up 48.5% over the last 12 months. Igloo holds 28.3% estimated Share of Search among beverage cooler brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Haier70.9%
Igloo28.3%
Avanti Products0.65%
Newair0.14%
Kalamera<0.01%
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Which beverage cooler brands compete with Igloo?
Share of Search by month for Haier, Igloo. The figures are in the table below the chart.
View monthly share of search table
| Month | Haier | Igloo | Avanti Products | Newair | Kalamera |
|---|---|---|---|---|---|
| Oct 2025 | 81.4% | 17.8% | 0.6% | 0.18% | <0.01% |
| Nov 2025 | 84.1% | 15.1% | 0.62% | 0.19% | <0.01% |
| Dec 2025 | 86.5% | 12.8% | 0.45% | 0.2% | <0.01% |
| Jan 2026 | 86.3% | 12.8% | 0.65% | 0.31% | <0.01% |
| Feb 2026 | 82.9% | 15.1% | 0.76% | 1.2% | <0.01% |
| Mar 2026 | 77.4% | 21% | 0.67% | 0.93% | <0.01% |
| Apr 2026 | 71.2% | 27.4% | 1.1% | 0.25% | <0.01% |
| May 2026 | 70.4% | 27.9% | 1.6% | 0.13% | <0.01% |
| Jun 2026 | 70.9% | 28.6% | 0.41% | 0.13% | <0.01% |
| Jul 2026 | 66.3% | 33% | 0.49% | 0.15% | <0.01% |
| Aug 2026 | 66.2% | 33% | 0.61% | 0.18% | <0.01% |
| Sep 2026 | 70.9% | 28.3% | 0.65% | 0.14% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.9% | 368K | 0% | +4.8 points | |
| 2, held 2nd | 28.3% | 147K | -20.2% | -4.8 points | |
| 3, held 3rd | 0.65% | 3.4K | 0% | 0 points | |
| 4, held 4th | 0.14% | 720 | -28% | 0 points | |
| 5, held 5th | <0.01% | 20 | 0% | 0 points |
1.
70.9%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +4.8 points.
2.
Igloo28.3%
Held 2nd. 147K estimated branded searches, -20.2% vs prior month. Share -4.8 points.
0.65%
Held 3rd. 3.4K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Newair0.14%
Held 4th. 720 estimated branded searches, -28% vs prior month. Share 0 points.
5.
Kalamera<0.01%
Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Igloo and its closest rivals
Every comparison with Igloo
18 comparisons
How has branded search demand for Igloo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Igloo worldwide rose from 98.7K to 147K.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among beverage cooler brands worldwide increased from 17.8% to 28.3%.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among beverage cooler brands worldwide peaked at 33% in August 2026 and was lowest at 12.8% in January 2026.
How did search popularity change for beverage cooler brands worldwide in September 2026?
3 changes
In September 2026, Haier gained estimated Share of Search among beverage cooler brands worldwide, from 66.2% to 70.9%.
In September 2026, Igloo lost estimated Share of Search among beverage cooler brands worldwide, from 33% to 28.3%.
Estimated monthly branded searches for Newair worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.
Where does Igloo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Backpack cooler brands | 5th of 7 | 8.9% | Show ranking |
| Cool box brands | 3rd of 6 | 13% | Show ranking |
| Water cooler brands | 3rd of 3 | 15.1% | Show ranking |
| Chilly bin and cooler brands | 2nd of 5 | 19.9% | Show ranking |
| Beverage cooler brands | 2nd of 5 | 28.3% | Shown above |
| Ice box brands | 2nd of 3 | 42.1% | Show ranking |
| Lunch cooler brands | 1st of 3 | 97.6% | Show ranking |
How is Igloo measured?
Brandwave collects information about searches that people make online using Igloo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- igloo backpack cooler
- igloo cool box
- igloo cooler
- igloo water cooler
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