Brandwave

How popular isIgloo in search?

In September 2026, there were an estimated 368K branded searches for Igloo worldwide which is down 18.2% over the last 12 months. Igloo holds 36.9% estimated Share of Search among ice Box brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. YETI38.9%
  2. Igloo36.9%
  3. Coleman24.2%
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Which ice Box brands compete with Igloo?

Igloo against ice Box brands worldwide, by month

Share of Search by month for YETI, Igloo, Coleman. The figures are in the table below the chart.

View monthly share of search table
MonthYETIIglooColeman
Oct 202533.6%41%25.4%
Nov 202540.4%36.8%22.8%
Dec 202548.6%31.9%19.6%
Jan 202633.8%43.3%22.9%
Feb 202639.7%37.2%23%
Mar 202634.2%37.2%28.6%
Apr 202636.3%35.7%28%
May 202639.3%33.4%27.3%
Jun 202639%33.2%27.8%
Jul 202640%32.6%27.4%
Aug 202641.2%31.9%26.8%
Sep 202638.9%36.9%24.2%

  1. 1.YETI

    38.9%

    Held 1st. 388K estimated branded searches, -18.4% vs prior month. Share -2.3 points.

  2. 2.Igloo

    36.9%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +5 points.

  3. 3.Coleman

    24.2%

    Held 3rd. 241K estimated branded searches, -21.8% vs prior month. Share -2.6 points.

Compare search popularity between Igloo and its closest rivals

Every comparison with Igloo

How has branded search demand for Igloo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Igloo worldwide fell from 450K to 368K.
  • Across the 12 months ending September 2026, Igloo’s estimated Share of Search among ice Box brands worldwide decreased from 41% to 36.9%.
  • Across the 12 months ending September 2026, Igloo’s estimated Share of Search among ice Box brands worldwide peaked at 43.3% in January 2026 and was lowest at 31.9% in December 2025.
  • Across the 12 months ending September 2026, Igloo fell from 1st to 2nd among ice Box brands worldwide.

How did search popularity change for ice Box brands worldwide in September 2026?

  1. In September 2026, Igloo gained estimated Share of Search among ice Box brands worldwide, from 31.9% to 36.9%.

  2. In September 2026, Coleman lost estimated Share of Search among ice Box brands worldwide, from 26.8% to 24.2%.

  3. In September 2026, YETI lost estimated Share of Search among ice Box brands worldwide, from 41.2% to 38.9%.

Where does Igloo compete?

Igloo is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Picnic Basket brands4th of 50.64%Show ranking
Chicken Coop brands3rd of 49.7%Show ranking
Backpack Cooler brands4th of 814.2%Show ranking
Beverage Cooler brands4th of 614.6%Show ranking
Cool Box brands2nd of 626.1%Show ranking
Chilly bin and cooler brands3rd of 527.1%Show ranking
Water Cooler brands3rd of 429.8%Show ranking
Lunch Cooler brands3rd of 330.5%Show ranking
Ice Box brands2nd of 336.9%Shown above

How is Igloo measured?

Brandwave collects information about searches that people make online using Igloo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • igloo

Do you work for Igloo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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