Brandwave

How popular isIgloo in search?

In September 2026, there were an estimated 147K branded searches for Igloo worldwide which is up 48.5% over the last 12 months. Igloo holds 8.9% estimated Share of Search among backpack cooler brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Carhartt27.5%
  2. Hydro Flask27.5%
  3. Columbia14.9%
  4. Coleman12.3%
  5. Igloo8.9%
  6. Corkcicle6.7%
  7. Pelican2.2%
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Where does Igloo compete?

Igloo is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Backpack cooler brands5th of 78.9%Shown below
Cool box brands3rd of 613%Show ranking
Water cooler brands3rd of 315.1%Show ranking
Chilly bin and cooler brands2nd of 519.9%Show ranking
Beverage cooler brands2nd of 528.3%Show ranking
Ice box brands2nd of 342.1%Show ranking
Lunch cooler brands1st of 397.6%Show ranking

Which backpack cooler brands compete with Igloo?

Igloo against backpack cooler brands worldwide, by month

Share of Search by month for Carhartt, Hydro Flask, Columbia, Coleman, Igloo, Corkcicle, Pelican. The figures are in the table below the chart.

View monthly share of search table
MonthCarharttHydro FlaskColumbiaColemanIglooCorkciclePelican
Oct 202536.7%24.5%16.3%11%4.4%6%1.1%
Nov 202543.5%19.5%21.8%7.1%2.3%4.8%0.87%
Dec 202544.3%19.9%20.6%7.3%2.4%4.9%0.72%
Jan 202636.1%24.1%20.4%10.8%2.9%4.8%0.88%
Feb 202628.5%28.5%19%12.7%4.2%5.7%1.3%
Mar 202620.6%30.8%15.1%16.9%8.4%6.2%2%
Apr 202613.8%30.9%13.8%16.9%14.6%7.6%2.5%
May 202611.6%31.7%13%17.4%15.4%7.8%3.2%
Jun 202611.6%31.7%12%17.3%15.6%7.8%3.9%
Jul 202610.9%36.2%11.2%16.2%14.7%7.2%3.6%
Aug 202614.4%39.3%12.2%14.4%10.7%6.4%2.6%
Sep 202627.5%27.5%14.9%12.3%8.9%6.7%2.2%

  1. 1.Carhartt

    27.5%

    Moved from 2nd to 1st. 450K estimated branded searches, +82.9% vs prior month. Share +13.1 points.

  2. 2.Hydro Flask

    27.5%

    Moved from 1st to 2nd. 450K estimated branded searches, -33.1% vs prior month. Share -11.8 points.

  3. 3.Columbia

    14.9%

    Moved from 4th to 3rd. 245K estimated branded searches, +17.2% vs prior month. Share +2.7 points.

  4. 4.Coleman

    12.3%

    Moved from 3rd to 4th. 201K estimated branded searches, -18.3% vs prior month. Share -2.1 points.

  5. 5.Igloo

    8.9%

    Held 5th. 147K estimated branded searches, -20.2% vs prior month. Share -1.8 points.

  6. 6.Corkcicle

    6.7%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Pelican

    2.2%

    Held 7th. 36.5K estimated branded searches, -18.6% vs prior month. Share -0.4 points.

Compare search popularity between Igloo and its closest rivals

Every comparison with Igloo

How has branded search demand for Igloo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Igloo worldwide rose from 98.7K to 147K.
  • Across the 12 months ending September 2026, Igloo’s estimated Share of Search among backpack cooler brands worldwide increased from 4.4% to 8.9%.
  • Across the 12 months ending September 2026, Igloo’s estimated Share of Search among backpack cooler brands worldwide peaked at 15.6% in June 2026 and was lowest at 2.3% in November 2025.
  • Across the 12 months ending September 2026, Igloo rose from 6th to 5th among backpack cooler brands worldwide.

How did search popularity change for backpack cooler brands worldwide in September 2026?

  1. In September 2026, Carhartt overtook Hydro Flask to become the leader among backpack cooler brands worldwide, with 27.5% estimated Share of Search.

  2. In September 2026, Columbia overtook Coleman to rank 3rd among backpack cooler brands worldwide, with 14.9% estimated Share of Search.

  3. In September 2026, Hydro Flask lost estimated Share of Search among backpack cooler brands worldwide, from 39.3% to 27.5%.

  4. In September 2026, Coleman lost estimated Share of Search among backpack cooler brands worldwide, from 14.4% to 12.3%.

  5. In September 2026, Igloo lost estimated Share of Search among backpack cooler brands worldwide, from 10.7% to 8.9%.

  6. Pelican’s estimated Share of Search among backpack cooler brands worldwide has lost ground for 3 months in a row, from 3.9% to 2.2% in September 2026.

How is Igloo measured?

Brandwave collects information about searches that people make online using Igloo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • igloo backpack cooler
  • igloo cool box
  • igloo cooler
  • igloo water cooler

Do you work for Igloo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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