Igloo vs Newair:Which is searched more?
In September 2026, Igloo had more branded searches than Newair among beverage Cooler brands worldwide. Igloo was estimated to have 368K branded searches compared to Newair’s 1.9K, and held a 28.4% Share of Search versus Newair’s 0.15%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Igloo or Newair?
Compare the beverage cooler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Igloo, Newair. The figures are in the table below the chart.
View monthly share of search table
| Month | Haier | Avanti | Igloo | Newair | Kalamera |
|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 26.2% | 32% | 0.14% | <0.01% |
| Nov 2025 | 40.6% | 26.7% | 32.6% | 0.14% | <0.01% |
| Dec 2025 | 44.6% | 24.9% | 30.4% | 0.13% | <0.01% |
| Jan 2026 | 38.9% | 24.5% | 36.5% | 0.13% | <0.01% |
| Feb 2026 | 39.3% | 30.3% | 30.3% | 0.11% | <0.01% |
| Mar 2026 | 40.6% | 32.6% | 26.7% | 0.14% | <0.01% |
| Apr 2026 | 44.6% | 30.4% | 24.9% | 0.11% | <0.01% |
| May 2026 | 44.6% | 30.4% | 24.9% | 0.13% | <0.01% |
| Jun 2026 | 47.2% | 26.3% | 26.3% | 0.17% | <0.01% |
| Jul 2026 | 40.6% | 32.6% | 26.6% | 0.21% | <0.01% |
| Aug 2026 | 36.8% | 34.6% | 28.3% | 0.22% | <0.01% |
| Sep 2026 | 36.8% | 34.7% | 28.4% | 0.15% | <0.01% |
How has the Igloo and Newair comparison changed over the last 12 months?
3 findings
- Igloo was ahead of Newair in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among beverage Cooler brands worldwide moved from 32% to 28.4%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Newair’s estimated Share of Search among beverage Cooler brands worldwide moved from 0.14% to 0.15%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for beverage Cooler brands worldwide in September 2026?
1 change
Igloo’s estimated Share of Search among beverage Cooler brands worldwide has gained ground for 3 months in a row, from 26.3% to 28.4% in September 2026.
Other head-to-heads among beverage Cooler brands
How each brand is measured
Brandwave collects information about searches that people make online using Igloo’s and Newair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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