Brandwave

Esky vs Igloo:Which is searched more?

In September 2026, Esky had more branded searches than Igloo among chilly bin and cooler brands worldwide. Esky was estimated to have 450K branded searches compared to Igloo’s 368K, and held a 33.1% Share of Search versus Igloo’s 27.1%. These are worldwide searches for English-language branded terms.

Share of Search among chilly bin and cooler brands worldwide in September 2026Which is more popular in search, Esky or Igloo?
Esky33.1%450K searches
vs
Igloo27.1%368K searches

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Which is more popular in search, Esky or Igloo?

Compare the chilly bin and portable cooler brands people take camping, fishing and to the beach. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Esky and Igloo among chilly bin and cooler brands worldwide, by month

Share of Search by month for Esky, Igloo. The figures are in the table below the chart.

View monthly share of search table
MonthEskyYETIIglooEngelIcey-Tek
Oct 202531.3%25.6%31.3%11.5%0.24%
Nov 202528.1%30.9%28.1%12.6%0.27%
Dec 202524.5%37.4%24.5%13.2%0.28%
Jan 202631.7%24.7%31.7%11.6%0.24%
Feb 202637.8%27%25.3%9.7%0.24%
Mar 202639.2%24.1%26.2%10.3%0.25%
Apr 202633.6%27.9%27.5%10.7%0.26%
May 202632%30.9%26.2%10.5%0.37%
Jun 202632%30.7%26.1%10.9%0.3%
Jul 202636.3%29.8%24.3%9.3%0.34%
Aug 202635.4%30.6%23.7%9.9%0.34%
Sep 202633.1%28.5%27.1%11%0.26%

How has the Esky and Igloo comparison changed over the last 12 months?

  • Esky was ahead of Igloo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Esky’s estimated Share of Search among chilly bin and cooler brands worldwide moved from 31.3% to 33.1%, and its estimated monthly branded searches held steady at 450K.
  • Across the 12 months ending September 2026, Igloo’s estimated Share of Search among chilly bin and cooler brands worldwide moved from 31.3% to 27.1%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for chilly bin and cooler brands worldwide in September 2026?

  1. In September 2026, Igloo gained estimated Share of Search among chilly bin and cooler brands worldwide, from 23.7% to 27.1%.

  2. In September 2026, Esky lost estimated Share of Search among chilly bin and cooler brands worldwide, from 35.4% to 33.1%.

Other head-to-heads among chilly bin and cooler brands

How each brand is measured

Brandwave collects information about searches that people make online using Esky’s and Igloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Esky

1 branded search term

  • esky

Igloo

1 branded search term

  • igloo

How the Brand Demand Index is measured

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