Esky vs YETI:Which is searched more?
In September 2026, Esky had more branded searches than YETI among chilly bin and cooler brands worldwide. Esky was estimated to have 450K branded searches compared to YETI’s 388K, and held a 33.1% Share of Search versus YETI’s 28.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Esky or YETI?
Compare the chilly bin and portable cooler brands people take camping, fishing and to the beach. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Esky, YETI. The figures are in the table below the chart.
View monthly share of search table
| Month | Esky | YETI | Igloo | Engel | Icey-Tek |
|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 25.6% | 31.3% | 11.5% | 0.24% |
| Nov 2025 | 28.1% | 30.9% | 28.1% | 12.6% | 0.27% |
| Dec 2025 | 24.5% | 37.4% | 24.5% | 13.2% | 0.28% |
| Jan 2026 | 31.7% | 24.7% | 31.7% | 11.6% | 0.24% |
| Feb 2026 | 37.8% | 27% | 25.3% | 9.7% | 0.24% |
| Mar 2026 | 39.2% | 24.1% | 26.2% | 10.3% | 0.25% |
| Apr 2026 | 33.6% | 27.9% | 27.5% | 10.7% | 0.26% |
| May 2026 | 32% | 30.9% | 26.2% | 10.5% | 0.37% |
| Jun 2026 | 32% | 30.7% | 26.1% | 10.9% | 0.3% |
| Jul 2026 | 36.3% | 29.8% | 24.3% | 9.3% | 0.34% |
| Aug 2026 | 35.4% | 30.6% | 23.7% | 9.9% | 0.34% |
| Sep 2026 | 33.1% | 28.5% | 27.1% | 11% | 0.26% |
How has the Esky and YETI comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: YETI took it in November 2025, Esky took it in January 2026.
- Across the 12 months ending September 2026, Esky’s estimated Share of Search among chilly bin and cooler brands worldwide moved from 31.3% to 33.1%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among chilly bin and cooler brands worldwide moved from 25.6% to 28.5%, and its estimated monthly branded searches moved from 368K to 388K.
How did search popularity change for chilly bin and cooler brands worldwide in September 2026?
2 changes
In September 2026, Esky lost estimated Share of Search among chilly bin and cooler brands worldwide, from 35.4% to 33.1%.
In September 2026, YETI lost estimated Share of Search among chilly bin and cooler brands worldwide, from 30.6% to 28.5%.
Other head-to-heads among chilly bin and cooler brands
How each brand is measured
Brandwave collects information about searches that people make online using Esky’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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