Brandwave

How popular isEsky in search?

In September 2026, there were an estimated 450K branded searches for Esky worldwide which held steady over the last 12 months. Esky holds 33.1% estimated Share of Search among chilly bin and cooler brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Esky33.1%
  2. YETI28.5%
  3. Igloo27.1%
  4. Engel11%
  5. Icey-Tek0.26%
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Which chilly bin and cooler brands compete with Esky?

Esky against chilly bin and cooler brands worldwide, by month

Share of Search by month for Esky, YETI, Igloo, Engel. The figures are in the table below the chart.

View monthly share of search table
MonthEskyYETIIglooEngelIcey-Tek
Oct 202531.3%25.6%31.3%11.5%0.24%
Nov 202528.1%30.9%28.1%12.6%0.27%
Dec 202524.5%37.4%24.5%13.2%0.28%
Jan 202631.7%24.7%31.7%11.6%0.24%
Feb 202637.8%27%25.3%9.7%0.24%
Mar 202639.2%24.1%26.2%10.3%0.25%
Apr 202633.6%27.9%27.5%10.7%0.26%
May 202632%30.9%26.2%10.5%0.37%
Jun 202632%30.7%26.1%10.9%0.3%
Jul 202636.3%29.8%24.3%9.3%0.34%
Aug 202635.4%30.6%23.7%9.9%0.34%
Sep 202633.1%28.5%27.1%11%0.26%

  1. 1.Esky

    33.1%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  2. 2.YETI

    28.5%

    Held 2nd. 388K estimated branded searches, -18.4% vs prior month. Share -2.1 points.

  3. 3.Igloo

    27.1%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +3.4 points.

  4. 4.Engel

    11%

    Held 4th. 150K estimated branded searches, -2.4% vs prior month. Share +1.1 points.

  5. 5.Icey-Tek

    0.26%

    Held 5th. 3.5K estimated branded searches, -32.6% vs prior month. Share -0.1 points.

Compare search popularity between Esky and its closest rivals

Every comparison with Esky

How has branded search demand for Esky changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Esky worldwide held steady at 450K.
  • Across the 12 months ending September 2026, Esky’s estimated Share of Search among chilly bin and cooler brands worldwide increased from 31.3% to 33.1%.
  • Across the 12 months ending September 2026, Esky’s estimated Share of Search among chilly bin and cooler brands worldwide peaked at 39.2% in March 2026 and was lowest at 24.5% in December 2025.

How did search popularity change for chilly bin and cooler brands worldwide in September 2026?

  1. In September 2026, Igloo gained estimated Share of Search among chilly bin and cooler brands worldwide, from 23.7% to 27.1%.

  2. In September 2026, Engel gained estimated Share of Search among chilly bin and cooler brands worldwide, from 9.9% to 11%.

  3. In September 2026, Esky lost estimated Share of Search among chilly bin and cooler brands worldwide, from 35.4% to 33.1%.

  4. In September 2026, YETI lost estimated Share of Search among chilly bin and cooler brands worldwide, from 30.6% to 28.5%.

How is Esky measured?

Brandwave collects information about searches that people make online using Esky’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • esky

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How the Brand Demand Index is measured

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