Brandwave

Engel vs Esky:Which is searched more?

In September 2026, Esky had more branded searches than Engel among chilly bin and cooler brands worldwide. Esky was estimated to have 450K branded searches compared to Engel’s 150K, and held a 39.5% Share of Search versus Engel’s 13.2%. These are worldwide searches for English-language branded terms.

Share of Search among chilly bin and cooler brands worldwide in September 2026Which is more popular in search, Engel or Esky?
Engel13.2%150K searches
vs
Esky39.5%450K searches

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Which is more popular in search, Engel or Esky?

Compare the chilly bin and portable cooler brands people take camping, fishing and to the beach. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Engel and Esky among chilly bin and cooler brands worldwide, by month

Share of Search by month for Esky, Engel. The figures are in the table below the chart.

View monthly share of search table
MonthEskyYETIEngelIglooIcey-Tek
Oct 202541.4%33.9%15.3%9.1%0.32%
Nov 202536.5%40.2%16.4%6.6%0.35%
Dec 202530.7%46.8%16.6%5.6%0.35%
Jan 202643.9%34.3%16.1%5.3%0.34%
Feb 202647.7%34%12.2%5.8%0.3%
Mar 202647.5%29.2%12.5%10.5%0.3%
Apr 202638.1%31.6%12.1%17.9%0.29%
May 202635.9%34.6%11.8%17.4%0.41%
Jun 202635.7%34.2%12.2%17.6%0.34%
Jul 202640.1%32.9%10.3%16.3%0.38%
Aug 202640.2%34.7%11.2%13.4%0.38%
Sep 202639.5%34.1%13.2%12.9%0.31%

How has the Engel and Esky comparison changed over the last 12 months?

  • Esky was ahead of Engel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Engel’s estimated Share of Search among chilly bin and cooler brands worldwide moved from 15.3% to 13.2%, and its estimated monthly branded searches moved from 166K to 150K.
  • Across the 12 months ending September 2026, Esky’s estimated Share of Search among chilly bin and cooler brands worldwide moved from 41.4% to 39.5%, and its estimated monthly branded searches held steady at 450K.

How did search popularity change for chilly bin and cooler brands worldwide in September 2026?

  1. In September 2026, Engel overtook Igloo to rank 3rd among chilly bin and cooler brands worldwide, with 13.2% estimated Share of Search.

  2. In September 2026, Esky lost estimated Share of Search among chilly bin and cooler brands worldwide, from 40.2% to 39.5%.

Other head-to-heads among chilly bin and cooler brands

How each brand is measured

Brandwave collects information about searches that people make online using Engel’s and Esky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Engel

4 branded search terms

  • engel
  • engel cooler
  • engel esky
  • engel fridge

Esky

1 branded search term

  • esky

How the Brand Demand Index is measured

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