How popular isEngel in search?
In September 2026, there were an estimated 150K branded searches for Engel worldwide which is down 9.7% over the last 12 months. Engel holds 10.3% estimated Share of Search among chilly bin and cooler brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which chilly bin and cooler brands compete with Engel?
Share of Search by month for YETI, Esky, Engel, Igloo. The figures are in the table below the chart.
View monthly share of search table
| Month | YETI | Esky | Engel | Igloo | Icey-Tek |
|---|---|---|---|---|---|
| Oct 2025 | 47% | 33.2% | 12.2% | 7.3% | 0.26% |
| Nov 2025 | 52.8% | 28.8% | 12.9% | 5.2% | 0.27% |
| Dec 2025 | 58.3% | 24.1% | 13% | 4.4% | 0.27% |
| Jan 2026 | 44.3% | 37.2% | 13.7% | 4.5% | 0.29% |
| Feb 2026 | 44.7% | 40% | 10.2% | 4.9% | 0.25% |
| Mar 2026 | 44.5% | 37.2% | 9.8% | 8.2% | 0.24% |
| Apr 2026 | 46.5% | 29.8% | 9.4% | 14% | 0.23% |
| May 2026 | 52.8% | 25.9% | 8.5% | 12.5% | 0.3% |
| Jun 2026 | 54.8% | 24.5% | 8.4% | 12.1% | 0.23% |
| Jul 2026 | 52.7% | 28.3% | 7.3% | 11.5% | 0.27% |
| Aug 2026 | 51.6% | 29.9% | 8.3% | 10% | 0.29% |
| Sep 2026 | 48.6% | 30.9% | 10.3% | 10.1% | 0.24% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.6% | 708K | -25.4% | -3 points | |
| 2, held 2nd | 30.9% | 450K | -18.2% | +1 points | |
| 3, moved from 4th to 3rd | 10.3% | 150K | -2.4% | +1.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10.1% | 147K | -20.2% | +0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.24% | 3.5K | -32.6% | 0 points |
1.
YETI48.6%
Held 1st. 708K estimated branded searches, -25.4% vs prior month. Share -3 points.
2.
Esky
30.9%
Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share +1 points.
3.
Engel10.3%
Moved from 4th to 3rd. 150K estimated branded searches, -2.4% vs prior month. Share +1.9 points.
4.
Igloo10.1%
Moved from 3rd to 4th. 147K estimated branded searches, -20.2% vs prior month. Share +0.1 points.
5.Icey-Tek
0.24%
Held 5th. 3.5K estimated branded searches, -32.6% vs prior month. Share 0 points.
Compare search popularity between Engel and its closest rivals
How has branded search demand for Engel changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Engel worldwide fell from 166K to 150K.
- Across the 12 months ending September 2026, Engel’s estimated Share of Search among chilly bin and cooler brands worldwide decreased from 12.2% to 10.3%.
- Across the 12 months ending September 2026, Engel’s estimated Share of Search among chilly bin and cooler brands worldwide peaked at 13.7% in January 2026 and was lowest at 7.3% in July 2026.
How did search popularity change for chilly bin and cooler brands worldwide in September 2026?
4 changes
In September 2026, Engel overtook Igloo to rank 3rd among chilly bin and cooler brands worldwide, with 10.3% estimated Share of Search.
In September 2026, Esky gained estimated Share of Search among chilly bin and cooler brands worldwide, from 29.9% to 30.9%.
In September 2026, YETI lost estimated Share of Search among chilly bin and cooler brands worldwide, from 51.6% to 48.6%.
Estimated monthly branded searches for Igloo worldwide rose 48.5% over 12 measured months, from 98.7K to 147K in September 2026.
Where does Engel compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Chilly bin and cooler brands | 3rd of 5 | 10.3% | Shown above |
| Cooler box brands | 3rd of 5 | 13% | Show ranking |
| Portable fridges | 1st of 6 | 33.7% | Show ranking |
| Portable fridge brands | 1st of 4 | 36.1% | Show ranking |
How is Engel measured?
Brandwave collects information about searches that people make online using Engel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- engel
- engel cooler
- engel esky
- engel fridge
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Is Engel your brand?
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